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李寧品牌介紹英語怎麼說

發布時間: 2021-01-10 06:18:27

⑴ 李寧品牌的簡介誰知道

李寧公司成立於1990年,經過二十年的探索,已逐步成為代表中國的、國際領先的運動品內牌公司。李寧容公司採取多品牌業務發展策略,除自有核心李寧品牌(LI-NING),還擁有樂途品牌(LOTTO)、艾高品牌(AIGLE)、心動品牌(Z-DO)。此外,李寧公司控股上海紅雙喜、全資收購凱勝體育。2012年8月23日,創下上市來首次錄得全年虧損。

⑵ 寫一篇介紹李寧的英語作文

Li Ning

Li Ning is a famous Chinese gymnast and entrepreneur. He was born in a Zhuang family on September 8 1963 in Liuzhou, Guangxi, China.

Li is most famous for winning 6 medals at the 1984 Los Angeles Olympics, including 3 gold medals (in floor exercise, pommel horse, and rings), 2 silver medals, and a bronze medal. In 1982, he won six of the seven medals awarded at the Sixth World Cup Gymnastic Competition, earning him the title "Prince of gymnastics".

Li retired from sporting competition in 1988, and in 1990 he founded the Beijing Li-Ning Sports Goods Company, which sells footwear and sporting apparel in China. Li-Ning Sports Goods counts Nike and Adidas as its main competitors, and the procts of Li-Ning Sports Goods continue to be more popular in China than those of foreign competitors.

In 2005, the Li Ning Company's annual revenue was in excess of US$300 million dollars and the company is public company traded on the Hong Kong Stock Exchange. Li Ning remains the company's Chairman of the Board.

Li was incted into the International Gymnastics Hall of Fame in 2000. [1]

Endorsers
Spanish National Basketball Team is equipped with Li-Ning, at least since 2004 [2], men and women alike.

Shaquille O'Neal recently signed a five year deal with Li-Ning, citing an influence from former teammate Damon Jones, who also is an endorser of Li-Ning branded shoes. [3]. In another occasion, he cited the Spanish National Basketball Team as an influence of his choice.

Olympic medal record

Men's Artistic Gymnastics
Gold 1984 Los Angeles Floor exercise
Gold 1984 Los Angeles Pommel horse
Gold 1984 Los Angeles Rings
Silver 1984 Los Angeles Team competition
Silver 1984 Los Angeles Vault
Bronze 1984 Los Angeles All-around

李寧先生,41歲,本集團主席兼執行董事及李寧品牌創立人,主要負責制訂本集團整體公司策略、規劃及業務發展。

李寧先生為二十世紀最傑出運動員之一。在一九八二年舉行之第六屆世界體操錦標賽,李先生奪得六面金牌,締造世界體操壇歷史,並獲得中國"體操王子"美譽。於一九八四年舉行之第23屆洛杉磯奧運會,李先生取得三金兩銀一銅佳績,成為當屆贏得最多獎牌之運動員。於一九八七年,李先生成為國際奧委會運動員委員會之唯一亞洲區委員。一九九三年至二零零零年,李寧先生為國際體操聯合會名譽會員。於一九九九年,李先生獲世界體育記者協會選為"二十世紀世界最佳運動員"。

於一九八九年退出體壇後,李寧先生構思推出李寧牌,並以創立首個中國國家級運動品牌為目標。李先生於過往14年一直擴充及推廣本集團之業務以及發展中國體育用品行業。李先生取得北京大學法律學士學位,並已於二零零二年完成北京大學光華管理學院之行政人員工商管理碩士課程。

⑶ 李寧商標背後的象徵意義要英文的回答

既是L又是N,

⑷ 李寧公司的品牌理念是什麼

李寧公司的品牌理念如下:

李寧公司意在成為有國際競爭力的體育用品品牌,作為一回家體育用品公司,李寧公答司以體育激發人們突破的渴望和力量,致力於專業體育用品的創造,努力讓運動改變生活,追求更高境界的突破。

秉持「贏得夢想」、「誠信守諾」、「我們文化」、「卓越績效」、「消費者導向」與「突破」的公司理念,力求將李寧公司打造成為全球領先的體育用品公司。

(4)李寧品牌介紹英語怎麼說擴展閱讀

李寧公司的發展策略:

李寧公司採取多品牌業務發展的策略,在聚焦自有核心李寧品牌的同時,與Aigle International S.A成立合資經營,並獲授予專營權在中國生產、推廣、分銷及銷售法國AIGLE(艾高)品牌戶外運動用品;

透過附屬公司從事生產、研發、推廣及銷售紅雙喜品牌乒乓球及其它體育器材;

獲Lotto Sport Italia S.p.A旗下公司授予獨家特許權,在中國開發、製造、推廣、分銷及銷售義大利運動時尚Lotto(樂途)品牌特許產品;及(從事Kason(凱勝)品牌羽毛球專業產品的研發、製造及銷售,創新是李寧品牌發展的根本。


參考資料來源:網路-李寧 (「李寧」運動品牌)

⑸ 李寧品牌簡介

李寧,是「體操王子」李寧先生在1990年創立的體育用品公司,總部位於北京市通回州區中關村科技園答區,經過二十多年的探索,李寧公司已逐步成為代表中國的、國際領先的運動品牌公司。

從成立初期率先在全國建立特許專賣營銷體繫到持續多年贊助中國體育代表團參加國內外各種賽事,從成為國內第一家實施ERP的體育用品企業到不斷進行品牌定位的調整,再到2004年6月在香港的上市,李寧公司經歷了中國民族企業的發展與繁榮。

(5)李寧品牌介紹英語怎麼說擴展閱讀

李寧產品研發:李寧公司自成立之初就非常重視原創設計。1998年建立了中國第一家服裝與鞋產品設計開發中心,率先成為自主開發的中國體育用品公司。

2004年8月,香港設計研發中心成立,集中負責設計李寧品牌服裝產品。並且與國內外各大知名高校和研究機構保持密切合作。

李寧發展策略:李寧公司還採取多品牌業務發展的策略,在聚焦自有核心李寧品牌的同時,還與Aigle International S.A成立合資經營,並獲授予專營權在中國生產、推廣、分銷及銷售法國AIGLE(艾高)品牌戶外運動用品;透過附屬公司從事生產、研發、推廣及銷售紅雙喜品牌乒乓球及其它體育器材。

⑹ 關於李寧的英文介紹,要有歷史介紹,產品介紹等等,是英文哦...

The Leading PRC's Sports Brand
Li Ning Offers 246.5 Million Shares
to Raise HK$433.9 Million to HK$549.7 Million
Capturing immense opportunities from the 2008 Beijing Olympic Games and flying high to become the leader in PRC's sports instry
(14 June 2004 - Hong Kong) - Li Ning Company Limited('Li Ning' or the 'Group'; HKSE stock code: 2331), one of the leading sports brand enterprises of sports footwear, apparel and accessories for sport and leisure use in the PRC, announced today its proposed listing on the Main Board of The Stock Exchange of Hong Kong Limited ('Hong Kong Stock Exchange'). The Share Offer comprises an International Placing and a Hong Kong Public Offer. A total of 246,516,000 shares will be issued under the Share Offer. 221,864,000 shares, which comprise 211,410,000 New Shares and 10,454,000 Sale Shares, will be allocated for subscription and purchase under the International Placing. The remaining 24,652,000 New Shares will be allocated for subscription under the Hong Kong Public Offer. The proposed Offer Price range is between HK$1.76 and HK$2.23 per Offer Share. The Hong Kong Public Offer will be opened from Tuesday, 15 June 2004 (9:00 a.m.) to Friday, 18 June 2004 (12:00 noon). Dealings in the shares on the Main Board of The Hong Kong Stock Exchange are expected to commence on Monday, 28 June 2004. DBS Asia Capital Limited is the Global Coordinator, Bookrunner, Lead Manager and Sponsor of the Share Offer.
Established by Mr. Li Ning in 1989, the Group is principally engaged in proct design, research & development, brand management, supply chain management and distribution of LI-NING branded sports procts. In addition, the Group also manages the branding, research, design, manufacturing, sales and marketing of international sports brands,such as KAPPA, in the PRC. Li Ning prides itself on its extensive distribution network, and effective marketing and sponsorship strategies that complement the promising development and growth of its brand name. The LI-NING brand is one of the top-tier brands in terms of customer satisfaction, price and quality. According to an independent PRC research report, LI-NING is one of top three sports footwear brands in terms of overall brand equity in the PRC market. Mr. Li Ning, the Chairman of the Group said, "Li Ning is one of the largest sponsors of the PRC's sporting instry. As the official partner of the Chinese Olympic Committee who regularly sponsored various major Chinese National Teams in four consecutive Olympic Games, Li Ning has abundant marketing and sponsorship resources to promote the brand's friendly, energetic and dynamic image. In addition, we also take pride of our effective marketing and promotion activities and extensive nationwide distribution and retail network to build upon our prominent market presence. With our mission set to "LI-NING - Flying High in China Sports", the LI-NING brand aims to become the leader in the PRC's sports instry and operator and owner of international sports brands." Riding on the immense business opportunities emerging from the fast growing PRC retail instry and the Government's strong support in sports events, the PRC's branded sports instry is expected to grow rapidly over the next five years. Such growth momentum is not only evident in first-tier cities such as Beijing, Shanghai and Guangzhou which consumers have a mature consumption behavior, but also in second- and third-tier cities where domestic brands (particularly LI-NING) are more competitive.
Such unique and strong nationwide market position is attributable to the Group's diversified retail formats. As at 31 May 2004, the Group has a total of 2,207 franchised LI-NING and KAPPA retail outlets, 110 directly-managed LI-NING and KAPPA retail stores in high pedestrian flow commercial and residential areas, as well as 199 directly-managed LI-NING and KAPPA concessions in large scale department stores and prime shopping arcades.
The Group is highly regarded for its professional and experienced R&D team of over 50 people and expert European design consultants for proct development. The LI-NING brand offers the best "value for money" for its comprehensive proct range, which spans across specialised procts for soccer, basketball, golf series, etc. It is the most "easy to purchase", thanks to its nationwide sales network and supply chain management. Li Ning adopts a comprehensive supply chain management approach, including the sophisticated management information system SAP ERP and centralised POS systems in all retail outlets, so as to improve the logistics cycle, stringent inventory and cash controls.
The Group's proven track record is a testimony of the hard work and dedication of its experienced management team. Under the leadership of the competent management team and board of directors, Li Ning has successfully established a name for itself and become synonymous with Chinese pride and athletic spirit.
The net proceeds of the Share Offer, after decting related expenses, are estimated to amount to approximately HK$440 million (assuming that the over-allotment option is not exercised and assuming an Offer Price of HK$1.995 per Share, being the mid-point of the stated price range). Li Ning intends to use the net proceeds on expansion opportunities in the following areas:
- Approximately HK$100 million for the expansion and improvement of the coverage of our distributorship and retail network;
- Approximately HK$110 million for brand promotional and marketing activities; - Approximately HK$15 million for establishing our basic proct research capabilities, developing new proct series and setting up our design and development centre in Hong Kong;
- Approximately HK$35 million for improving management information systems and logistics operations;
- Approximately HK$40 million for acquisition and operation of management rights or licenses of other international brands in the PRC market;
- Approximately HK$60 million for establishing a centralised operating headquarters in Beijing;
- Approximately HK$40 million for strategic acquisitions that are complimentary to our business (if suitable opportunities arise);
- The remaining balance of approximately HK$40 million will be used as general working capital.
The 2008 Beijing Olympic Games is expected to boost consumption and overall market growth by further propelling the country's strong sense of patriotism, sportsmanship and national pride. Looking to the future, the Group will aggressively strengthen its brand awareness and loyalty, by launching specialized footwear series, concting advertising campaigns to increase mass appeal and capturing potential opportunities from the highly anticipated 2008 Olympic Games.
"Most importantly, our top priority is to capture the full potential of our extensive distribution and retail network to maximise revenues and profitability. The Group aims to open over 1,000 retail outlets (including franchised and directly-managed stores) to a total of approximately 3,500 retail outlets in 2006. In addition to becoming the leading brand of the PRC sports instry, we will actively acquire the management rights and licenses of other international brands in the PRC market. The Group will also seek after collaboration or acquisition opportunities to venture into other related and synergistic businesses, so as to create and provide quality sporting goods for people pursuing a healthy lifestyle and to cultivate promising value for its shareholders in the years to come," Mr. Li Ning concluded with confidence.
中文:
中國領先運動品牌
李寧發行2.465 億股股份
集資4.339 億港元至5.497 億港元
抓緊二零零八年北京奧運無限商機為中國運動行業帶給飛的力量
(二零零四年六月十四日–香港)–中國領先的運動鞋、運動及休閑服裝及運動配件品牌之一–李寧有限公司(「集團」;股票編號:2331)今天宣布計劃於香港聯合交易所有限公司(「聯交所」)主板上市的詳情。
李寧有限公司將分別以國際配售及於香港公開發售的形式發行共246,516,000股。當中221,864,000股作國際配售,包括211,410,000股新股及10,454,000股銷售股份。而其餘24,652,000股新股則於香港公開發售。李寧有限公司的招股價將介乎每股1.76港元至2.23港元。
香港公開發售由二零零四年六月十五日(星期二)早上九時開始至二零零四年六月十八日(星期五)中午十二時結束。集團股份將於二零零四年六月二十八日(星期一)於聯交所主板開始買賣。星展亞洲融資有限公司為是次股份發售的全球協調人、記帳人、牽頭經辦人兼保薦人。
集團由李寧先生於一九八九年成立,主要從事李寧牌運動產品的品牌、研究、設計、製造、經銷及零售業務。此外,集團亦參與國際體育品牌於中國市場的銷售和推廣,如KAPPA品牌。集團一直善用其廣泛的分銷網路,配合具效益的市場推廣及活動贊助策略,令集團品牌受市場認同。在主流體育用品品牌中,李寧牌於消費者忠誠度、性能價格比及產質量素方面均名列前茅。根據中國獨立調查報告指出,李寧牌於中國有品牌運動鞋類市場位列三甲。
集團主席李寧先生表示:「集團是中國體育活動最大的贊助商之一。作為中國奧委會指定合作夥伴,我們連續四屆奧運會取得中國國家代表隊數個比賽項目的贊助權。由於集團擁有龐大的體育營銷及贊助資源,因此成功塑造友好、年輕、富動力的鮮明品牌形象。另外,集團行之有效的市場推廣及宣傳活動,以及遍布全國的龐大經銷商和零售網路,進一步提升李寧牌的市場地位。李寧牌以『李寧–帶給中國運動飛的力量』為目標,銳意成為優秀的國際體育品牌經營者與擁有者,繼續領導中國體育產業發展。」
由於中國零售業快速增長及政府大力推動體育活動,市場商機涌現,潛力驚人,中國有品牌運動產品市場將於未來五年蓬勃增長。增長勢頭不但體現於消費者之消費模式更成熟的一線城市,如北京、上海及廣州,而本地品牌(尤其李寧牌)於二、三線城市的競爭優勢更為明顯。
如此獨特和具全國性的市場領導地位有助集團發展其多元化的零售模式。截至二零零四年五月三十一日,集團共經營2,207間特許經營的李寧牌及KAPPA牌零售門市和110間直接經營的李寧牌及KAPPA牌零售店,均位於人流極高之商業及住宅區。同時,集團亦於大型百貨公司及優質購物中心經營199間直接經營的李寧牌及KAPPA牌特約專櫃。
集團亦以其專業及經驗豐富的研發隊伍,備受行內推祟。研發隊伍擁有逾五十位研發和設計人員及歐洲設計顧問,致力開發新產品系列。憑借其遍布全國的銷售網路及出色的供應鏈管理,李寧牌獲市場一致評為「物有所值的品牌」。集團推行全面的供應鏈管理模式,包括專業的管理信息SAP ERP系統及於所有零售店內使用的POS系統,從而縮短物流周期,進一步嚴格控制存貨與現金流 。
集團往績卓越,全賴專業而富經驗的管理層之不懈努力。在實力雄厚的管理團隊及董事會之帶領下,李寧有限公司已成為中國人民的驕傲和運動精神的代表。是次公開招股所得款項,於扣除有關開支後約為4.40億港元。(假設並無行使超額配股權及假設發售價為每股1.995港元,即發售價指定范圍之中位數)集團有意將所得款項凈額作以下用途:
- 約1億港元用作擴展及改善經銷商和零售覆蓋;
- 約1.1億港元用作宣傳及推廣品牌;
- 約1,500萬港元用作建立集團基本產品研究能力、開發新產品系列及在香港 設立設計及開發中心;
- 約3,500萬港元用作提升管理信息系統及物流業務;
- 約4,000萬港元用於收購及經營其它國際品牌在中國市場的管理權或特許權;
- 約6,000萬港元用作在北京設立營運中心;
- 約4,000萬港元用作在機會出現時作出配合集團業務之策略收購;
- 餘下約4,000萬港元作為集團一般營運資金 。
集團預計二零零八年北京奧運會將大大刺激中國人民對運動及健體之熱情及關 注,提高人民的消費力,並加快整體市場增長。展望未來,集團將透過推出專門運動類別的鞋類系列及制定廣告策略,進一步提高產品和品牌的知名度,抓緊二零零八年奧運會帶來的無限商機。
「更為重要的是,我們會致力透過廣泛的經銷商及零售網路,提高集團營業額及盈利能力 。集團目標為增加超過一千間零售網點(包括特約經營及直接管理的零售店),於二 零零六年將零售網點總數增至約三千五百間。集團在發展成為中國體育產業的領導品牌的同時,也將積極收購其它國際品牌在中國市場的經營權或特許權。通過物色合適的合作或收購機會,開發具協同效應的業務。集團矢志為追求健康生活的人民提供優質體育用品,並於未來為股東提升價值。」李寧先生總結道。

⑺ 李寧品牌介紹

●源來於體育,用於體育公司以源"源於體育、用於體育"為經營宗旨,積極參與國家和地方的體育事業,累計贊助金額超過1億元。 ● 通過專業化的高品質產品,傳遞積極、健康的生活理念 "李寧"是一個具有濃厚體育內涵的品牌,"李寧"產品展示的是富於體育運動精神和進取精神的生活理念。 ● 挑戰自我,超越自我每個人都有著巨大的潛質,只有面對機遇,迎接挑戰,才能不斷發掘自己的潛質,實現完善自我,超越自我。這是李寧公司取自於體育精神、得以實現不斷創新發展的源源動力。 ● 李寧牌商標的含義整體設計由漢語拼音"LI"和"NING"的第一個大寫字母"L"和"N"的變形構成主色調為紅色造型生動、細膩、美觀,富於動感和現代意味,充分體現了體育品牌所蘊涵的活力和進取精神 ● 李寧牌商標的象徵意義飛揚的紅旗-- 青春燃燒的火炬-- 熱情律動的旋律-- 活力

⑻ 李寧運動品牌的英文介紹

Li-Ning branded was founded in 1990 by Li Ning, a former Chinese Olympic gymnast.
It procts are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The official slogan of the company is 」讓改變發生「 」Ràng Gǎi Biàn Fā Shēng「 in Chinese, Translated to "Make The Change" in English.
Li-Ning proces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes.

李寧品牌由中國錢奧運體操運動員李寧創立於1990年,他的產品主要針對那些想要參與如跑步、籃球、羽毛球、足球、網球和健身等體育運動的消費者。公司在國內及海外對一些運動員和運動隊提供贊助。李寧的官方口號是「讓改變發生」,翻譯成英文為"Make The Change"。李寧主要針對中國市場生產運動鞋和運動服,在過去幾年中,已顯示出運動鞋銷量的爆炸性增長。李寧運動鞋主打「飛箭」籃球鞋系列和」飛羽毛「跑鞋系列。

純人工翻譯,希望能夠幫到你~!有問題再追加哦!

⑼ 關於李寧的英文介紹

Prince Li Ning

Sex: Male height: 64 1
meter of weight: 58
kilograms of birthdate:
1963-9-8 birthplaces:
Guangxi Liu Zhou City
moves a project: The
gymnastic is experienced:
8-year-old is started
exercise gymnastics , 10
annual income Guangxi
provinces gymnastic team,
are chosen the country
gymnastics team of
athletes in training enter
in 1980. Best result: In
1984 Los Angeles Games
mounts three pieces of a
recipient of gold medal

Move achievement: Obtain floor exercise , horizontal bar
gymnastics , horse-vaulting , life on horseback , rings and 6
all-round item champions on 6th world cup gymnastics match in
1982,athlete 9th Asia game gymnastics in 1982 becoming
first-class world gymnastics history first place getting so
good achievement is all-round , the ring champion , parallel
bars runner-up , male person team title 22nd world gymnastics
championship contest male person team title , horse-vaulting
runner-up and floor exercise in 1983 , ring third names 23rd
Olympiad floor exercise , ring in 1984 prepare life on
horseback three trunks gold medals , horse-vaulting silver
medal and all-round bronze medal, Male person group silver
medal 23rd world gymnastics championship contest ring champion
, life on horseback , floor exercise and group runner-up 10th
Asia game gymnastics in 1986 in 1985 is all-round , floor
exercise draws ring champion 7th all-round life on horseback
of gymnastics world brocade match and floor exercise champion
in 1986

Obtained honour: He is invented action "ring sway
being going ahead before the lazy arm queen hangs
take over a right angle propping up " the sum
"parallel bars giant circle half twist becoming a
handstand " , the pace-setter in the new Long March
title and Guangxi People Government being that the
whole nation 10 best athletes wins the first-class
Chinese People's Liberation Army General Political
Department military exploit medal in 1984 , central
authority of the Communist Youth League awards
obtain the master sportsman title "on ring Li Ning
penlum " with "parallel bars Li Ning giant circle
" in 1980 being elected in 1983 are named by
International Gymnastics Federation award the
special grade model worker title is elected in 1985
the whole nation 10 best athletes, Join Communist
Party of China being elected in 1986 the whole
nation 10 best athletes and obtain the international
level master sportsman title being elected in 1987
the whole nation 10 best athletes
In 1987 "45 outstanding figures are judged "fifty stars choosing
new Chinese sports through public appraisal" for "originally
century the best athlete " is elected as Chinese sports newspaper
office in 1999 , CCTV and sub Shandong Wei Fang City star Corp.
unity hold by admitting for member of Athletes Commission of IOC
, becoming the unique Asia area representative to be judged for
45 anniversary sporting worlds building up a country" in 1994 by
international sports reporter association in 1999 being elected
as "the star Chinese the best athlete title of choosing a century
through public appraisal" that Chinese Olympic Committee , Huo
Ying Dong foundation and Chinese sports reporter association hold
commonly in 1999. Be employed international gymnastics Hall of
Fame by International Gymnastics Federation Y2K , be become the
first Chinese athlete middle world gymnastics celebrity. He has
gained 14 world champions altogether , nobody can break so far.

Nowadays the world gymnastics community, seldom has the good reputation such as "giant ",
Chinese trump card " gaining so many laurel athlete , "genius" ", "wonder child" ", gymnastics
community" like Li Ning did to once used on this gymnastics Prince. Be engaged in gymnastic
middle in 10, medal that Li Ning gains as many as more than 100 piece.
其運動生涯的概況...看得懂嗎

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