有關廣告型的英語閱讀理解
1. 寫一篇關於廣告的英語作文
廣告之所以存在是有其特殊意義的，它可以傳達出平面的信息、品牌、形象從而吸引消費。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
廣告設計是物質文化和生活方式的審美再創造，通過誇張、聯想、象徵、比喻、詼諧、幽默等手法對畫面進行美化處理，使之符合人美的審美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
現代商業社會中，商品和服務信息絕大多數都是通過廣告傳遞的，平面廣告通過文字、色彩、圖形將信息准確地表達出來，而二維廣告則通過聲音、動態效果表達信息，通過以上各種方式商品和服務才能被消費者接受和認識。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
(1)有關廣告型的英語閱讀理解擴展閱讀
以廣告活動的參與者為出發點，廣告構成要素有：廣告主、廣告公司、廣告媒體、廣告信息、廣告思想和技巧、廣告受眾、廣告費用及廣告效果。以大眾傳播理論為出發點，廣告信息傳播過程中的廣告構成要素主要包括：廣告信源、廣告信息、廣告媒介、廣告信宿等要素。
廣告不同於一般大眾傳播和宣傳活動，主要表現在：廣告是一種傳播工具，是將某一項商品的信息，由這項商品的生產或經營機構（廣告主）傳送給一群用戶和消費者；做廣告需要付費；廣告進行的傳播活動是帶有說服性的；廣告是有目的、有計劃，是連續的。
廣告不僅對廣告主有利，而且對目標對象也有好處，它可使用戶和消費者得到有用的信息。
2. 求一篇關於廣告的發展的英語文章
前瞻產業研究院最新發布的《2014-2018年 中國廣告行業市場前瞻與投資戰略規劃分析報告前瞻》顯示，2013年，我國廣告市場繼續保持平穩增長，以刊例價計算，廣告投放總額為6693億元，同比增長14.5%，高於GDP9.2%的增長率;行業實際經營額突破3000億元，廣告市場規模躋身世界前列。
在細分市場領域，盡管新媒體廣告給傳統媒體廣告的發展帶來了一定沖擊，但傳統媒體廣告市場多年來積累的影響力量難以輕易動搖，傳統媒體廣告仍舊在廣告市場中占據主導地位。據統計，2009-2013年，電視台、報社、廣播電台、期刊等傳統媒體廣告經營額均實現了不同程度的上漲，且它們都在發展戰略上進行調整以應對新興媒體帶來的沖擊。
3. 六年級英語 閱讀下面廣告，選擇正確答案。 就問一題！說為什麼選那個 急求解！
A 它平時從十一時半開始到下午兩點，下午的時間只有兩小時，英語中12點過才叫aftrnoon。
weekdays指的是工作日 最後的八點到十點是周末。am是早上，pm是下午。有點羅嗦，不知道看的懂不
4. 請幫忙解答一下這些廣告英語題
D E E C C B
第一題用排除法，D的意思是廣告並非私人交流，當然是對的。
第二題問廣告常用的幾種文學修辭手法，當然選E，simile, personification, and metaphor（明喻、擬人、暗喻）
第三題問銷售目標有哪些特徵，四個都對，所以選E。
第四題問廣告與宣傳有什麼不同，這個很好答，網上也能找到兩者的區別，廣告由廣告人直接付費，而宣傳不是，見http://www.google.com/search?hl=zh-TW&newwindow=1&q=%E2%80%9Cadvertising+differs+from+publicity%E2%80%9D&lr=，用排除法也可以。
第五題問客戶的三種類別，這個有現成的答案，選C，見http://books.google.com/books?id=yz31LxgQijMC&pg=PA94&lpg=PA94&dq=%22current+customers,+prospective+customers,+and+centers+of+influence+%22&source=web&ots=4t-XY4lkjd&sig=cQT21ivak-VicC68MHaQpnia20c&hl=zh-TW&sa=X&oi=book_result&resnum=2&ct=result
最後一題最簡單，問下列哪種方法用於展示產品的關鍵優點或特性，當然選B，即Demonstration（演示）
2019年6月大學英語四級閱讀理解訓練：廣告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
6. 高一英語閱讀理解 話題：視頻廣告 題材：議論文。求答案 謝謝
田野的日子適合成長。特別是在少女裙裾既將盛開的三月，田野中的男兒，那眼神像枚直入歲月的鋼釘，吐露著一種不可撼動的品質。一些花，精力旺盛，相伴著粗獷的男兒，看一束玫瑰把它那不需琢磨的紅，伸展。
7. 七年級英語閱讀理解及答案
第一篇：
Dear readers, I was shocked to learn that some of you were tearing up the SSP. You were also taking this nice little newspaper and, scissors in hand, cutting it into pieces! Why would anyone do such a thing? Was it anger? Vandalism? The answer, as it turned out, was a delightful surprise: you were just being very good students.
Many of you are using the SSP to improve your English. You are cutting out headlines, stories and pictures and pasting them in your notebooks. I have seen some of your work and it is very creative. The headlines, pictures and stories are cut and pasted on the left side pages of your notebooks. In the spaces between the cuttings, you have added clever drawings and clever comments. The right side pages of the notebooks you have used as word banks to build up your vocabulary.
The SSP is designed to be used in your schoolwork. The stories are written with the objective of being interesting and informative but they are also intended to help you with your studies. So it’s a good idea to save the SSP after you read it. So keep cutting up the SSP. I think it’s a great idea!
See how some creative students save the SSP on Page 8!
閱讀短文，選擇正確答案。
1. From the first paragraph we know that _____.
A. The writer was shocked about tearing up the SSP.
B. You were also cutting these nice magazines into pieces!
C. The one who did such a thing was anger and Vandalism.
D. The one who did such a thing was very bad student.
2. The purpose of using the SSP is .
A. to shock the readers B. to improve our English
C. destroy the newspapers D. to spend the boring time
3. What does the word “pasting” mean in Chinese?
A. 撕開B. 剪輯C. 黏貼D. 組合
4. The writer thinks that savings the SSP is _______.
A. terrible B. worried C. great. D. bad
5. Which of the following is NOT true from the passage?
A. I have seen some of your creative work.
B. There are word banks on the right side pages of the notebooks.
C. The SSP is designed to be used in your housework.
D. How creative the students save the SSP!
第二篇：
If a teacher asks, "What does the word ’March’ mean?", most students would not say it is the name of a month or a way of walking. They would say it is the name of a car! This is the power of advertising.
Every day, we watch or read all kinds of advertisements on TV, at the train stations, in newspapers and magazines, and even on buses and subways.
Advertisements have become part of our lives and we don’t even feel them. The advertisements give us some advice about goods and services. We can make our best choices according to some advertisements. For the sellers, the advertisements for their procts can make more people know their goods, and make their sales go up very quickly.
But there are also many disadvantages to advertisements. Too many advertisements waste our time. Sometimes, people have to meet the advertisements that they don’t like. On the other hand, some of the advertisements are bad, giving people wrong information and planning to cheat people who are eager to solve their problems.
In short, advertisements are the magical things!
閱讀短文,選擇正確答案。
1. It’s an opinion that _______.
A. many students say "March" is the name of a car
B. people watch or read all kinds of advertisements every day
C. too many advertisements waste our time now
D. some advertisements give people wrong information
2. What does the underlined word "power" mean in Chinese?
A.能力 B.動力 C.力量 D.電能
3. From the passage, we know that _______________.
A. the advertisement can be found in our life easily
B. the advertisement can change the meaning of a word
C. the advertisement can make the goods much better than before
D. everyone likes watching the advertisements
4. Which of the following is NOT true according to the passage?
A. There are all kinds of advertisements on TV, on buses and subways.
B. The advertisements give us some suggestions about goods and services.
C. There are few disadvantages to advertisements in our daily life.
D. People could meet the bad advertisements though they don’t like them.
5. This passage mainly tells us ______________.
A. advertisements have become all of our lives
B. the advertisements make the sales go up very quickly
C. some of the advertisements are bad
D. advertisements are the magical things
>>>>>>答案解析<<<<<<
第一篇：
【語篇解讀】
我們的外教Larry驚訝地發現有一些讀者在“破壞”SSP的報紙，而且還樂此不疲!竟然他們還是非常優秀的學生。原因是他們中有許多正在使用SSP來提高英語水平。SSP的目的是用在你的學業上。這些故事除了趣味性和知識性，也旨在幫助你的學習。
【長難句注釋】
The SSP is designed to be used in your schoolwork. The stories are written with the objective of being interesting and informative but they are also intended to help you with your studies. So it’s a good idea to save the SSP after you read it.
SSP的目的是用在你的學業上。這些故事都是帶有趣味性和知識性的目的而寫的，但他們也旨在幫助你的學習。所以在讀完SSP報紙之後再裁剪下來是一個好主意。
1. A 細節理解題 從短文第1段的第1個句子Dear readers, I was shocked to learn that some of you were tearing up the SSP. 可知作者對一些讀者在“破壞”SSP的報紙感到很震驚。故選A。
2. B 細節理解題 從短文第2段的第1個句子Many of you are using the SSP to improve your English. 可知使用SSP報紙的目的在於提高英語。故選B。
3. C 詞義猜測題 從短文第2段的第2個句子You are cutting out headlines, stories and pictures and pasting them in your notebooks. 可知你在把標題、故事和圖片剪出來並把它們黏貼在你的筆記本上。故選C。
4. C 觀點態度題 從短文第3段的第5個句子I think it’s a great idea! 可知作者認為保存SSP報紙是好主意。故選C。
5. C 推理判斷題 從短文第3段的第1個句子The SSP is designed to be used in your schoolwork. 可知SSP報紙不是被設計用在你的家務活上，而是在學業上。故選C。
第二篇：
【語篇解讀】
曾經有廣告把“March”說成是小汽車的名字，可將廣告的力量有多大。每天我們可知到處看到各種各樣的廣告。廣告已經成為我們生活的'一部分，有很多優點，但也有許多缺點，甚至給人以錯誤的信息。總之，廣告是神奇的東西。
【長難句注釋】
Sometimes, people have to meet the advertisements that they don’t like. On the other hand, some of the advertisements are bad, giving people wrong information and planning to cheat people who are eager to solve their problems.
有時候人們不得不看那些他們不喜歡的廣告。在另一方面，有些廣告是不好的，給人以錯誤的信息，並計劃欺騙那些急於解決他們的問題的人們。
1. C 觀點態度題 從短文第4段的第2個句子Too many advertisements waste our time. 可知這是一些人認為太多的廣告會浪費我們的時間。故選C。
2. C 詞義猜測題 從短文第1段的第2、3個句子They would say it is the name of a car! This is the power of advertising. 人們把“march”說成是一輛小汽車的名字!可知這就是廣告的力量。故選C。
3. A 細節理解題 從短文第2段的第1個句子Every day, we watch or read all kinds of advertisements on TV, at the train stations, in newspapers and magazines, and even on buses and subways. 可知。故選A。
4. C 推理判斷題 從短文第4段的第1個句子But there are also many disadvantages to advertisements. 可知廣告有很多不利點，不是沒有。故選C。
5. D 主旨大意題 短文的主題和中心思想是告訴我們廣告是有魔法的東西。故選D。
8. 高中高三作文1500字：突破英語廣告類閱讀理解
作文標題： 突破英語廣告類閱讀理解
關 鍵 詞： 閱讀 高中高三 1500字
字 數： 1500字作文
本文適合： 高中高三
作文來源： https://zw.liuxue86.com
本作文是關於高中高三1500字的作文，題目為或團：《突破英語廣告類閱讀理解》，歡迎大家踴躍投稿。 [例1]（NMET2001，閱讀E篇） HOW TO BOOK Booking opens for Beckett Shorts on 8 September BY TELEPHONE For credit card（信用卡）bookingsCalls are answered BOX OFFICE 01789 295623 9am-8pm（Mon-Sat） 0541 541051（24hours，7days，nobookingcharge） BYFAX For credit card bookingsPlease allow at least 48 hours for reply，if required BOX OFFICE 01789 261974 or 01862 387765 BY POST Please enclose（附上）a cheque or credit card details together with an SAE or add 50p to the total amount（總額）to cover postagePlease send to the Box Office，RST，Stratford-upon-Avon，CV376BB Booking opens for all other plays on19 September IN PERSON BOX OFFICE RST hall，9：30am-8pm（Mon-Sat） （6pmwhen theatres are closed） OVER SEAS BOOKING The easiest method of payment is by credit card You can also pay by：Eurocheque（up to￡500）you』re your card number written on the back PAYING FOR YOUR TICKETS CREDIT CARDS We accept Visa，Master Card，American Express and Diners ClubPlease give the card number，name and address of card holder CHEQUES Cheques and postal orders should be payable to：Royal Shakespeare Theatre 1In which of the following ways of booking does one probably have to pay extra money？ AIn personBBy telephoneCBy faxDBy post 2One has to wait for 2 days or longer for a reply if he/she pays Ain person Bby telephone Cby fax Dby post 3What is a useful number to call at 11 amSunday？ A01789 295623 B0541 541051 衫衡橘C01789 261174 D01862 387665 解析：本篇旨在考查學生的英語實用能力。標題是如何訂票。先大致瀏覽一下小標題，然後即可看問題，並迅速找到要查找信息的相攔喊應位置。 1問哪一種訂票方式可能會有附加費用。答案為D依據是文中BYPOST項下有or add 50p to the total amount to cover postage（或者是在訂票費總額上再加上50便士的郵資）這樣一句。 2問以哪種方式付費必須等兩天或更長時間才可以得到答復。答案是CBYFAX項下有Please allow at least 48 hours for reply，if required 3問星期天上午11點可以打哪個電話號碼。在第一個BOXOFFICE項下可找到答案B0541541051（24hours，7days）。另一號碼01789295623根據信息9am-8pm（Mon-Sat），星期天不可用。而選項C和D中的號碼是FAX號碼。所以，正確答案為B項。 [例2]BDU dailycn/b DAILY LAUNCHES B D U BUSINESS DAILY UPDATE Want to keep abreast（趕得上）of the dynamic pulse（有力的脈博）of 』s economy？ Get a glance at the most important business activities taking place here every day through Business Daily Update，a service offered by Daily information via the World Wide Web Placed under 10 categories，over 25 news items appear each day with the top three event high lighted all in English Business Daily update is just a few mouse clicks away Subscribe to BDU for an annual fee of US$ 240E-mail and fax services are also available upon request For more information，please contact Business Daily Update： Tel：（010）64941107，（010）64924488ext2000；Fax： 86-10-64941125 Email： [email protected] Url： 1If>dailycn/b 1If you get into BDU，you can ____ Afind out everything in Bget the most important business information in the world Cget the information about the latest business activities taking place in Dget all the information in Daily 2This adWill be very helpful to ____ Aforeign businesspeople Bforeign travelers CChinese people D Daily reporters 3To get the information from BDU everyday，you must____ Aunderst and Chinese Bknow something about the mouse Cknow how to operate a puter Dhowtouseafaxmachine 4If you have dailycn/b，you can get in touch with BDU by ____ Atelephone Bfax CE-mail Dinternet 答案及解析： 1C由題目下面的「BUSINESS DAILY UPDATE」和文章內容的第二段第一句可知，正確答案為C項。 2A由第一自然段中的「……』s economy（中國的經濟）」可知，是對外國企業、商人而言的，如果對國內企業，其表達方式為：our country』s economy 3從第二自然段的Via the World Wide Web（通過萬維網）可知，是從計算機上獲取信息。因此正確答案是C 4D因為本題題干給出的是網址（http），所以通過上網際網路與BDU聯系。而C項的E-mail地址在短文中給出了，而本題題干沒有涉及。
9. 求幾篇是海報,廣告,通知這類的英語閱讀例題,並解釋
如下通知:
1.To furthur enhance the ability of oral English of the students, the student union is planing to hold an English speech competition.
2. The participants should be the senior students
3. Please sign up before 30th,April at students' office
4. The contest will be held on 2pm. 8th, May at the reading room.
5.we have invited 3 teachers to be the judges, and there will be 6 winners to be awarded.
6. we welcome all the students to listen to the speech.
注釋:
1.為了提高學生的英語口語水平，校學生會約定舉行一個英語演講比賽。
2.參加者是高中學生
3.報告時間與地點 4月30日以前 學生辦公室
4.比賽的時間與地點 5月8日下午2點閱覽室
5.3位老師將被邀請當評判，前6名優勝者將獲獎
6.歡迎全體學生去聽演講比賽