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李宁品牌介绍英语怎么说

发布时间: 2021-01-10 06:18:27

⑴ 李宁品牌的简介谁知道

李宁公司成立于1990年,经过二十年的探索,已逐步成为代表中国的、国际领先的运动品内牌公司。李宁容公司采取多品牌业务发展策略,除自有核心李宁品牌(LI-NING),还拥有乐途品牌(LOTTO)、艾高品牌(AIGLE)、心动品牌(Z-DO)。此外,李宁公司控股上海红双喜、全资收购凯胜体育。2012年8月23日,创下上市来首次录得全年亏损。

⑵ 写一篇介绍李宁的英语作文

Li Ning

Li Ning is a famous Chinese gymnast and entrepreneur. He was born in a Zhuang family on September 8 1963 in Liuzhou, Guangxi, China.

Li is most famous for winning 6 medals at the 1984 Los Angeles Olympics, including 3 gold medals (in floor exercise, pommel horse, and rings), 2 silver medals, and a bronze medal. In 1982, he won six of the seven medals awarded at the Sixth World Cup Gymnastic Competition, earning him the title "Prince of gymnastics".

Li retired from sporting competition in 1988, and in 1990 he founded the Beijing Li-Ning Sports Goods Company, which sells footwear and sporting apparel in China. Li-Ning Sports Goods counts Nike and Adidas as its main competitors, and the procts of Li-Ning Sports Goods continue to be more popular in China than those of foreign competitors.

In 2005, the Li Ning Company's annual revenue was in excess of US$300 million dollars and the company is public company traded on the Hong Kong Stock Exchange. Li Ning remains the company's Chairman of the Board.

Li was incted into the International Gymnastics Hall of Fame in 2000. [1]

Endorsers
Spanish National Basketball Team is equipped with Li-Ning, at least since 2004 [2], men and women alike.

Shaquille O'Neal recently signed a five year deal with Li-Ning, citing an influence from former teammate Damon Jones, who also is an endorser of Li-Ning branded shoes. [3]. In another occasion, he cited the Spanish National Basketball Team as an influence of his choice.

Olympic medal record

Men's Artistic Gymnastics
Gold 1984 Los Angeles Floor exercise
Gold 1984 Los Angeles Pommel horse
Gold 1984 Los Angeles Rings
Silver 1984 Los Angeles Team competition
Silver 1984 Los Angeles Vault
Bronze 1984 Los Angeles All-around

李宁先生,41岁,本集团主席兼执行董事及李宁品牌创立人,主要负责制订本集团整体公司策略、规划及业务发展。

李宁先生为二十世纪最杰出运动员之一。在一九八二年举行之第六届世界体操锦标赛,李先生夺得六面金牌,缔造世界体操坛历史,并获得中国"体操王子"美誉。于一九八四年举行之第23届洛杉矶奥运会,李先生取得三金两银一铜佳绩,成为当届赢得最多奖牌之运动员。于一九八七年,李先生成为国际奥委会运动员委员会之唯一亚洲区委员。一九九三年至二零零零年,李宁先生为国际体操联合会名誉会员。于一九九九年,李先生获世界体育记者协会选为"二十世纪世界最佳运动员"。

于一九八九年退出体坛后,李宁先生构思推出李宁牌,并以创立首个中国国家级运动品牌为目标。李先生于过往14年一直扩充及推广本集团之业务以及发展中国体育用品行业。李先生取得北京大学法律学士学位,并已于二零零二年完成北京大学光华管理学院之行政人员工商管理硕士课程。

⑶ 李宁商标背后的象征意义要英文的回答

既是L又是N,

⑷ 李宁公司的品牌理念是什么

李宁公司的品牌理念如下:

李宁公司意在成为有国际竞争力的体育用品品牌,作为一回家体育用品公司,李宁公答司以体育激发人们突破的渴望和力量,致力于专业体育用品的创造,努力让运动改变生活,追求更高境界的突破。

秉持“赢得梦想”、“诚信守诺”、“我们文化”、“卓越绩效”、“消费者导向”与“突破”的公司理念,力求将李宁公司打造成为全球领先的体育用品公司。

(4)李宁品牌介绍英语怎么说扩展阅读

李宁公司的发展策略:

李宁公司采取多品牌业务发展的策略,在聚焦自有核心李宁品牌的同时,与Aigle International S.A成立合资经营,并获授予专营权在中国生产、推广、分销及销售法国AIGLE(艾高)品牌户外运动用品;

透过附属公司从事生产、研发、推广及销售红双喜品牌乒乓球及其它体育器材;

获Lotto Sport Italia S.p.A旗下公司授予独家特许权,在中国开发、制造、推广、分销及销售意大利运动时尚Lotto(乐途)品牌特许产品;及(从事Kason(凯胜)品牌羽毛球专业产品的研发、制造及销售,创新是李宁品牌发展的根本。


参考资料来源:网络-李宁 (“李宁”运动品牌)

⑸ 李宁品牌简介

李宁,是“体操王子”李宁先生在1990年创立的体育用品公司,总部位于北京市通回州区中关村科技园答区,经过二十多年的探索,李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。

从成立初期率先在全国建立特许专卖营销体系到持续多年赞助中国体育代表团参加国内外各种赛事,从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整,再到2004年6月在香港的上市,李宁公司经历了中国民族企业的发展与繁荣。

(5)李宁品牌介绍英语怎么说扩展阅读

李宁产品研发:李宁公司自成立之初就非常重视原创设计。1998年建立了中国第一家服装与鞋产品设计开发中心,率先成为自主开发的中国体育用品公司。

2004年8月,香港设计研发中心成立,集中负责设计李宁品牌服装产品。并且与国内外各大知名高校和研究机构保持密切合作。

李宁发展策略:李宁公司还采取多品牌业务发展的策略,在聚焦自有核心李宁品牌的同时,还与Aigle International S.A成立合资经营,并获授予专营权在中国生产、推广、分销及销售法国AIGLE(艾高)品牌户外运动用品;透过附属公司从事生产、研发、推广及销售红双喜品牌乒乓球及其它体育器材。

⑹ 关于李宁的英文介绍,要有历史介绍,产品介绍等等,是英文哦...

The Leading PRC's Sports Brand
Li Ning Offers 246.5 Million Shares
to Raise HK$433.9 Million to HK$549.7 Million
Capturing immense opportunities from the 2008 Beijing Olympic Games and flying high to become the leader in PRC's sports instry
(14 June 2004 - Hong Kong) - Li Ning Company Limited('Li Ning' or the 'Group'; HKSE stock code: 2331), one of the leading sports brand enterprises of sports footwear, apparel and accessories for sport and leisure use in the PRC, announced today its proposed listing on the Main Board of The Stock Exchange of Hong Kong Limited ('Hong Kong Stock Exchange'). The Share Offer comprises an International Placing and a Hong Kong Public Offer. A total of 246,516,000 shares will be issued under the Share Offer. 221,864,000 shares, which comprise 211,410,000 New Shares and 10,454,000 Sale Shares, will be allocated for subscription and purchase under the International Placing. The remaining 24,652,000 New Shares will be allocated for subscription under the Hong Kong Public Offer. The proposed Offer Price range is between HK$1.76 and HK$2.23 per Offer Share. The Hong Kong Public Offer will be opened from Tuesday, 15 June 2004 (9:00 a.m.) to Friday, 18 June 2004 (12:00 noon). Dealings in the shares on the Main Board of The Hong Kong Stock Exchange are expected to commence on Monday, 28 June 2004. DBS Asia Capital Limited is the Global Coordinator, Bookrunner, Lead Manager and Sponsor of the Share Offer.
Established by Mr. Li Ning in 1989, the Group is principally engaged in proct design, research & development, brand management, supply chain management and distribution of LI-NING branded sports procts. In addition, the Group also manages the branding, research, design, manufacturing, sales and marketing of international sports brands,such as KAPPA, in the PRC. Li Ning prides itself on its extensive distribution network, and effective marketing and sponsorship strategies that complement the promising development and growth of its brand name. The LI-NING brand is one of the top-tier brands in terms of customer satisfaction, price and quality. According to an independent PRC research report, LI-NING is one of top three sports footwear brands in terms of overall brand equity in the PRC market. Mr. Li Ning, the Chairman of the Group said, "Li Ning is one of the largest sponsors of the PRC's sporting instry. As the official partner of the Chinese Olympic Committee who regularly sponsored various major Chinese National Teams in four consecutive Olympic Games, Li Ning has abundant marketing and sponsorship resources to promote the brand's friendly, energetic and dynamic image. In addition, we also take pride of our effective marketing and promotion activities and extensive nationwide distribution and retail network to build upon our prominent market presence. With our mission set to "LI-NING - Flying High in China Sports", the LI-NING brand aims to become the leader in the PRC's sports instry and operator and owner of international sports brands." Riding on the immense business opportunities emerging from the fast growing PRC retail instry and the Government's strong support in sports events, the PRC's branded sports instry is expected to grow rapidly over the next five years. Such growth momentum is not only evident in first-tier cities such as Beijing, Shanghai and Guangzhou which consumers have a mature consumption behavior, but also in second- and third-tier cities where domestic brands (particularly LI-NING) are more competitive.
Such unique and strong nationwide market position is attributable to the Group's diversified retail formats. As at 31 May 2004, the Group has a total of 2,207 franchised LI-NING and KAPPA retail outlets, 110 directly-managed LI-NING and KAPPA retail stores in high pedestrian flow commercial and residential areas, as well as 199 directly-managed LI-NING and KAPPA concessions in large scale department stores and prime shopping arcades.
The Group is highly regarded for its professional and experienced R&D team of over 50 people and expert European design consultants for proct development. The LI-NING brand offers the best "value for money" for its comprehensive proct range, which spans across specialised procts for soccer, basketball, golf series, etc. It is the most "easy to purchase", thanks to its nationwide sales network and supply chain management. Li Ning adopts a comprehensive supply chain management approach, including the sophisticated management information system SAP ERP and centralised POS systems in all retail outlets, so as to improve the logistics cycle, stringent inventory and cash controls.
The Group's proven track record is a testimony of the hard work and dedication of its experienced management team. Under the leadership of the competent management team and board of directors, Li Ning has successfully established a name for itself and become synonymous with Chinese pride and athletic spirit.
The net proceeds of the Share Offer, after decting related expenses, are estimated to amount to approximately HK$440 million (assuming that the over-allotment option is not exercised and assuming an Offer Price of HK$1.995 per Share, being the mid-point of the stated price range). Li Ning intends to use the net proceeds on expansion opportunities in the following areas:
- Approximately HK$100 million for the expansion and improvement of the coverage of our distributorship and retail network;
- Approximately HK$110 million for brand promotional and marketing activities; - Approximately HK$15 million for establishing our basic proct research capabilities, developing new proct series and setting up our design and development centre in Hong Kong;
- Approximately HK$35 million for improving management information systems and logistics operations;
- Approximately HK$40 million for acquisition and operation of management rights or licenses of other international brands in the PRC market;
- Approximately HK$60 million for establishing a centralised operating headquarters in Beijing;
- Approximately HK$40 million for strategic acquisitions that are complimentary to our business (if suitable opportunities arise);
- The remaining balance of approximately HK$40 million will be used as general working capital.
The 2008 Beijing Olympic Games is expected to boost consumption and overall market growth by further propelling the country's strong sense of patriotism, sportsmanship and national pride. Looking to the future, the Group will aggressively strengthen its brand awareness and loyalty, by launching specialized footwear series, concting advertising campaigns to increase mass appeal and capturing potential opportunities from the highly anticipated 2008 Olympic Games.
"Most importantly, our top priority is to capture the full potential of our extensive distribution and retail network to maximise revenues and profitability. The Group aims to open over 1,000 retail outlets (including franchised and directly-managed stores) to a total of approximately 3,500 retail outlets in 2006. In addition to becoming the leading brand of the PRC sports instry, we will actively acquire the management rights and licenses of other international brands in the PRC market. The Group will also seek after collaboration or acquisition opportunities to venture into other related and synergistic businesses, so as to create and provide quality sporting goods for people pursuing a healthy lifestyle and to cultivate promising value for its shareholders in the years to come," Mr. Li Ning concluded with confidence.
中文:
中国领先运动品牌
李宁发行2.465 亿股股份
集资4.339 亿港元至5.497 亿港元
抓紧二零零八年北京奥运无限商机为中国运动行业带给飞的力量
(二零零四年六月十四日–香港)–中国领先的运动鞋、运动及休闲服装及运动配件品牌之一–李宁有限公司(「集团」;股票编号:2331)今天宣布计划于香港联合交易所有限公司(「联交所」)主板上市的详情。
李宁有限公司将分别以国际配售及于香港公开发售的形式发行共246,516,000股。当中221,864,000股作国际配售,包括211,410,000股新股及10,454,000股销售股份。而其余24,652,000股新股则于香港公开发售。李宁有限公司的招股价将介乎每股1.76港元至2.23港元。
香港公开发售由二零零四年六月十五日(星期二)早上九时开始至二零零四年六月十八日(星期五)中午十二时结束。集团股份将于二零零四年六月二十八日(星期一)于联交所主板开始买卖。星展亚洲融资有限公司为是次股份发售的全球协调人、记帐人、牵头经办人兼保荐人。
集团由李宁先生于一九八九年成立,主要从事李宁牌运动产品的品牌、研究、设计、制造、经销及零售业务。此外,集团亦参与国际体育品牌于中国市场的销售和推广,如KAPPA品牌。集团一直善用其广泛的分销网络,配合具效益的市场推广及活动赞助策略,令集团品牌受市场认同。在主流体育用品品牌中,李宁牌于消费者忠诚度、性能价格比及产质量素方面均名列前茅。根据中国独立调查报告指出,李宁牌于中国有品牌运动鞋类市场位列三甲。
集团主席李宁先生表示:「集团是中国体育活动最大的赞助商之一。作为中国奥委会指定合作伙伴,我们连续四届奥运会取得中国国家代表队数个比赛项目的赞助权。由于集团拥有庞大的体育营销及赞助资源,因此成功塑造友好、年轻、富动力的鲜明品牌形象。另外,集团行之有效的市场推广及宣传活动,以及遍布全国的庞大经销商和零售网络,进一步提升李宁牌的市场地位。李宁牌以『李宁–带给中国运动飞的力量』为目标,锐意成为优秀的国际体育品牌经营者与拥有者,继续领导中国体育产业发展。」
由于中国零售业快速增长及政府大力推动体育活动,市场商机涌现,潜力惊人,中国有品牌运动产品市场将于未来五年蓬勃增长。增长势头不但体现于消费者之消费模式更成熟的一线城市,如北京、上海及广州,而本地品牌(尤其李宁牌)于二、三线城市的竞争优势更为明显。
如此独特和具全国性的市场领导地位有助集团发展其多元化的零售模式。截至二零零四年五月三十一日,集团共经营2,207间特许经营的李宁牌及KAPPA牌零售门市和110间直接经营的李宁牌及KAPPA牌零售店,均位于人流极高之商业及住宅区。同时,集团亦于大型百货公司及优质购物中心经营199间直接经营的李宁牌及KAPPA牌特约专柜。
集团亦以其专业及经验丰富的研发队伍,备受行内推祟。研发队伍拥有逾五十位研发和设计人员及欧洲设计顾问,致力开发新产品系列。凭借其遍布全国的销售网络及出色的供应链管理,李宁牌获市场一致评为「物有所值的品牌」。集团推行全面的供应链管理模式,包括专业的管理信息SAP ERP系统及于所有零售店内使用的POS系统,从而缩短物流周期,进一步严格控制存货与现金流 。
集团往绩卓越,全赖专业而富经验的管理层之不懈努力。在实力雄厚的管理团队及董事会之带领下,李宁有限公司已成为中国人民的骄傲和运动精神的代表。是次公开招股所得款项,于扣除有关开支后约为4.40亿港元。(假设并无行使超额配股权及假设发售价为每股1.995港元,即发售价指定范围之中位数)集团有意将所得款项净额作以下用途:
- 约1亿港元用作扩展及改善经销商和零售覆盖;
- 约1.1亿港元用作宣传及推广品牌;
- 约1,500万港元用作建立集团基本产品研究能力、开发新产品系列及在香港 设立设计及开发中心;
- 约3,500万港元用作提升管理信息系统及物流业务;
- 约4,000万港元用于收购及经营其它国际品牌在中国市场的管理权或特许权;
- 约6,000万港元用作在北京设立营运中心;
- 约4,000万港元用作在机会出现时作出配合集团业务之策略收购;
- 余下约4,000万港元作为集团一般营运资金 。
集团预计二零零八年北京奥运会将大大刺激中国人民对运动及健体之热情及关 注,提高人民的消费力,并加快整体市场增长。展望未来,集团将透过推出专门运动类别的鞋类系列及制定广告策略,进一步提高产品和品牌的知名度,抓紧二零零八年奥运会带来的无限商机。
「更为重要的是,我们会致力透过广泛的经销商及零售网络,提高集团营业额及盈利能力 。集团目标为增加超过一千间零售网点(包括特约经营及直接管理的零售店),于二 零零六年将零售网点总数增至约三千五百间。集团在发展成为中国体育产业的领导品牌的同时,也将积极收购其它国际品牌在中国市场的经营权或特许权。通过物色合适的合作或收购机会,开发具协同效应的业务。集团矢志为追求健康生活的人民提供优质体育用品,并于未来为股东提升价值。」李宁先生总结道。

⑺ 李宁品牌介绍

●源来于体育,用于体育公司以源"源于体育、用于体育"为经营宗旨,积极参与国家和地方的体育事业,累计赞助金额超过1亿元。 ● 通过专业化的高品质产品,传递积极、健康的生活理念 "李宁"是一个具有浓厚体育内涵的品牌,"李宁"产品展示的是富于体育运动精神和进取精神的生活理念。 ● 挑战自我,超越自我每个人都有着巨大的潜质,只有面对机遇,迎接挑战,才能不断发掘自己的潜质,实现完善自我,超越自我。这是李宁公司取自于体育精神、得以实现不断创新发展的源源动力。 ● 李宁牌商标的含义整体设计由汉语拼音"LI"和"NING"的第一个大写字母"L"和"N"的变形构成主色调为红色造型生动、细腻、美观,富于动感和现代意味,充分体现了体育品牌所蕴涵的活力和进取精神 ● 李宁牌商标的象征意义飞扬的红旗-- 青春燃烧的火炬-- 热情律动的旋律-- 活力

⑻ 李宁运动品牌的英文介绍

Li-Ning branded was founded in 1990 by Li Ning, a former Chinese Olympic gymnast.
It procts are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The official slogan of the company is ”让改变发生“ ”Ràng Gǎi Biàn Fā Shēng“ in Chinese, Translated to "Make The Change" in English.
Li-Ning proces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes.

李宁品牌由中国钱奥运体操运动员李宁创立于1990年,他的产品主要针对那些想要参与如跑步、篮球、羽毛球、足球、网球和健身等体育运动的消费者。公司在国内及海外对一些运动员和运动队提供赞助。李宁的官方口号是“让改变发生”,翻译成英文为"Make The Change"。李宁主要针对中国市场生产运动鞋和运动服,在过去几年中,已显示出运动鞋销量的爆炸性增长。李宁运动鞋主打“飞箭”篮球鞋系列和”飞羽毛“跑鞋系列。

纯人工翻译,希望能够帮到你~!有问题再追加哦!

⑼ 关于李宁的英文介绍

Prince Li Ning

Sex: Male height: 64 1
meter of weight: 58
kilograms of birthdate:
1963-9-8 birthplaces:
Guangxi Liu Zhou City
moves a project: The
gymnastic is experienced:
8-year-old is started
exercise gymnastics , 10
annual income Guangxi
provinces gymnastic team,
are chosen the country
gymnastics team of
athletes in training enter
in 1980. Best result: In
1984 Los Angeles Games
mounts three pieces of a
recipient of gold medal

Move achievement: Obtain floor exercise , horizontal bar
gymnastics , horse-vaulting , life on horseback , rings and 6
all-round item champions on 6th world cup gymnastics match in
1982,athlete 9th Asia game gymnastics in 1982 becoming
first-class world gymnastics history first place getting so
good achievement is all-round , the ring champion , parallel
bars runner-up , male person team title 22nd world gymnastics
championship contest male person team title , horse-vaulting
runner-up and floor exercise in 1983 , ring third names 23rd
Olympiad floor exercise , ring in 1984 prepare life on
horseback three trunks gold medals , horse-vaulting silver
medal and all-round bronze medal, Male person group silver
medal 23rd world gymnastics championship contest ring champion
, life on horseback , floor exercise and group runner-up 10th
Asia game gymnastics in 1986 in 1985 is all-round , floor
exercise draws ring champion 7th all-round life on horseback
of gymnastics world brocade match and floor exercise champion
in 1986

Obtained honour: He is invented action "ring sway
being going ahead before the lazy arm queen hangs
take over a right angle propping up " the sum
"parallel bars giant circle half twist becoming a
handstand " , the pace-setter in the new Long March
title and Guangxi People Government being that the
whole nation 10 best athletes wins the first-class
Chinese People's Liberation Army General Political
Department military exploit medal in 1984 , central
authority of the Communist Youth League awards
obtain the master sportsman title "on ring Li Ning
penlum " with "parallel bars Li Ning giant circle
" in 1980 being elected in 1983 are named by
International Gymnastics Federation award the
special grade model worker title is elected in 1985
the whole nation 10 best athletes, Join Communist
Party of China being elected in 1986 the whole
nation 10 best athletes and obtain the international
level master sportsman title being elected in 1987
the whole nation 10 best athletes
In 1987 "45 outstanding figures are judged "fifty stars choosing
new Chinese sports through public appraisal" for "originally
century the best athlete " is elected as Chinese sports newspaper
office in 1999 , CCTV and sub Shandong Wei Fang City star Corp.
unity hold by admitting for member of Athletes Commission of IOC
, becoming the unique Asia area representative to be judged for
45 anniversary sporting worlds building up a country" in 1994 by
international sports reporter association in 1999 being elected
as "the star Chinese the best athlete title of choosing a century
through public appraisal" that Chinese Olympic Committee , Huo
Ying Dong foundation and Chinese sports reporter association hold
commonly in 1999. Be employed international gymnastics Hall of
Fame by International Gymnastics Federation Y2K , be become the
first Chinese athlete middle world gymnastics celebrity. He has
gained 14 world champions altogether , nobody can break so far.

Nowadays the world gymnastics community, seldom has the good reputation such as "giant ",
Chinese trump card " gaining so many laurel athlete , "genius" ", "wonder child" ", gymnastics
community" like Li Ning did to once used on this gymnastics Prince. Be engaged in gymnastic
middle in 10, medal that Li Ning gains as many as more than 100 piece.
其运动生涯的概况...看得懂吗

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