以广告为主题的英语阅读理解
1. 关于广告的英语对话阅读
对话教学是新课程改革背景下积极倡导的一种教学形态,是一种尊重主体性、体现创造性、追求人性化的教学。下面是我精心收集的关于广告的英语对话,希望大家喜欢!
关于广告的英语对话篇一
a: how could we advertise our celebrations to mark the centenary of the founding of the university?
B; I’m sure we could get one or two tv panies to e in. perhaps the president could invite them and do an interview.
A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.
B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.
A: we could contact alumni who work for large, well-know panies. They might be able to arrange cheap advertising in exchange for some free tickets.
B; good thinking! We should also print some leaflets for students to distribute.
A: we should put some mp3ation about it on the home page of our university website. When people visit the website, they’ll see the mp3ation.
B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.
A; ok. Let’s get to work on our advertising campaign.
关于广告的英语对话篇二
A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.
B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.
A; I think that there are too many of them. I think that panies spend far too much money on advertising. They should have lower prices instead. Then they would see more.
B; I see your point, but if panies didn’t spend money on advertising, no one would hear about their procts. I agree that some fomp3 of advertising can be annoying. I don’t like it when people try to give you leaflets with mp3ation about procts you have no intention of buying.
A; I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.
B; yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use edy in their campaign.
A; I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain proct, you’re not cool or modern or efficient or something.
B: that kind of advertising seems to be very mon with brand name procts. They are always trying to maintain brand loyalty.
关于广告的英语对话篇三
Our pany is thinking of telecasting an advertisement at the Central Television Station. Is it all right?
我们公司想在中央电视台播个广告,可以吗?
Sure, when do you plan to telecast?
可以,你们打算什么时间播?
Our procts have already begun selling in China. In order to let everyone know about our procts, the time of telecast should be as early as possible.
我们的产品已经开始在中国销售,为了让大家都知道我们的产品,播广告的时间越早越好。
You have contacted us too late, there will be difficulty in making the arrangements immediately.
你们联络得太晚了,马上安排有困难。
"关于广告的英语对话"的人还:
2. 英语阅读理解求解
谁是世上最好的推销员?
哈里念完了大学,想在城里找一份工作。有一天,他看到一个窗口的广告。它说:「诚聘,世界上最好的推销员。高薪。」
「我是一个伟大的推销员」,哈利对自己说。 「我敢肯定,我可以卖任何东西,我就进去应聘这份工作。」
所以,哈里就走进乱余了大楼。在里面他见到了一个经理。他对那位经理说:「早上好,我看到你们的广告,我认为我是世界上最好的推销员,请雇用我吧,谢谢。」
「你必须证明你是最好的」,经理说。
「你给我测试,我一定通过」,哈利说。
「好」,经理说,他从办公桌唯慎里掏出一盒糖果。 「这糖果上周我买了一千盒,如果你能在本周结束之前把它们全卖掉,你就能得到这份工作。」
「这很简单」,哈利说。
他把那糖果拿去,就离开了办公室。
每一天,一整天,他从这家店走到那家店,竭力想推销糖果。但他一盒也没卖哗山滚出去。这些糖果真差劲,连送人都不要。
一周结束了,他又回见那位经理。 「对不起,先生」,他说。 「我错了,我不是世界上最好的售货员,但我知道那人是谁。」
「哦」,经理说。 「那你认为最好的是谁?」
「那位把一千盒糖果卖给你的人。」
~~~~~~~~纯人手翻译,欢迎采纳~~~~~~~~
原文如下:
Who Is the Best Salesman in the World?
Harry finished his college and wanted to find a job in the city. One day he saw an advertisement in a window. It said, "Wanted. The best salesman in the world. Top Pay."
"I'm a great salesman," Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
So Harry went into the building. He saw a manager in it. He said to the manager, "Good morning. I saw your advertisement. I think I'm the best salesman in the world. Give me the job, please."
"You must prove that you're the best, " the manager said.
"I'll pass every test that you give me," Harry said.
"Good," the manager said, and he took a box of sweets out of his desk. "Last week I bought a thousand boxes of this sweets. If you can sell them all before the end of the week, you can have the job."
"That's easy," Harry said.
He took the boxes of sweets and left the office.
Every day and all day he went from shop to shop, trying to sell boxes of the sweets. But he couldn't sell one. The sweets were so bad that he couldn't even give them away.
At the end of the week he went back to the manager. "I'm sorry, sir," he said. "I was wrong about myself. I'm not the best salesman in the world, but I know who is."
"Oh," said the manager. "Who do you think is the best?"
"The person who sold you a thousand boxes of the sweets."
1. The manager told Harry_________.
答案:D. he must show he was the best salesman in the world
参考原文:"You must prove that you're the best, " the manager said.
2. Harry could get the job if_________.
答案:A. he sold a thousand boxes of sweets
参考原文:If you can sell them all before the end of the week, you can have the job.
3. Harry thought it was easy to sell the sweets because_________.
答案:A. he thought he was a great salesman and he could sell anything
参考原文:Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
4. Harry couldn't sell the sweets because_________.
答案:B. the sweets were too bad
参考原文:The sweets were so bad that he couldn't even give them away.
5. From the story we know that_________.
答案:D. Harry got the job
参考原文:I was wrong about myself. I'm not the best salesman in the world.
3. 高一英语阅读理解 话题:视频广告 题材:议论文。求答案 谢谢
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4. 广告英语考试作文 用英语写一篇对任意一则广告的分析
Advertisements
「广告」
Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
It is true that in economic activities advertisements play an important role. They tell people about new procts and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.
在现代社会中,广告随处可见,它们出现在电视萤光幕上,在报纸和杂志上也占有显著地位。它们展示或画在墙上,甚至在公车上。说实在的,今天在公共场所,很难没有广告。
广告在经济活动中,确实扮演了重要角色。它们告诉大众新产品,并且有助销售。不幸的是,有些广告不诚实,它们千方百计欺骗消费者,因此,我们固然承认广告能帮助我们,但我们也要时常对它们小心。
5. 求几篇是海报,广告,通知这类的英语阅读例题,并解释
如下通知:
1.To furthur enhance the ability of oral English of the students, the student union is planing to hold an English speech competition.
2. The participants should be the senior students
3. Please sign up before 30th,April at students' office
4. The contest will be held on 2pm. 8th, May at the reading room.
5.we have invited 3 teachers to be the judges, and there will be 6 winners to be awarded.
6. we welcome all the students to listen to the speech.
注释:
1.为了提高学生的英语口语水平,校学生会约定举行一个英语演讲比赛。
2.参加者是高中学生
3.报告时间与地点 4月30日以前 学生办公室
4.比赛的时间与地点 5月8日下午2点阅览室
5.3位老师将被邀请当评判,前6名优胜者将获奖
6.欢迎全体学生去听演讲比赛
6. 广告利弊英语作文
对于如今的广告,有利也有弊,我们不能过分依赖广告。下面是关于广告利弊英语作文,欢迎阅读!
篇一:The advantage and disadvantage of the advertisement
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.
(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.
However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
篇二:广告的利弊
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society.
篇三:广告的利弊The Advantage and Disadvantage of Advertisement
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展,人们有更多的机会选择自己喜欢的商品。但是商品越多,人们在选择的时候就越困惑。因此,广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成,而有些人则相反。至于我,我在中立的立场。
On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?
一方面,广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下,广告对消费者是免费的。而且,广告也比包装盒上的.说明书要有趣得多,因为广告包含各种元素,如图片,视频,情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.
7. 高中高三作文1500字:突破英语广告类阅读理解
作文标题: 突破英语广告类阅读理解
关 键 词: 阅读 高中高三 1500字
字 数: 1500字作文
本文适合: 高中高三
作文来源: https://zw.liuxue86.com
本作文是关于高中高三1500字的作文,题目为或团:《突破英语广告类阅读理解》,欢迎大家踊跃投稿。 [例1](NMET2001,阅读E篇) HOW TO BOOK Booking opens for Beckett Shorts on 8 September BY TELEPHONE For credit card(信用卡)bookingsCalls are answered BOX OFFICE 01789 295623 9am-8pm(Mon-Sat) 0541 541051(24hours,7days,nobookingcharge) BYFAX For credit card bookingsPlease allow at least 48 hours for reply,if required BOX OFFICE 01789 261974 or 01862 387765 BY POST Please enclose(附上)a cheque or credit card details together with an SAE or add 50p to the total amount(总额)to cover postagePlease send to the Box Office,RST,Stratford-upon-Avon,CV376BB Booking opens for all other plays on19 September IN PERSON BOX OFFICE RST hall,9:30am-8pm(Mon-Sat) (6pmwhen theatres are closed) OVER SEAS BOOKING The easiest method of payment is by credit card You can also pay by:Eurocheque(up to£500)you’re your card number written on the back PAYING FOR YOUR TICKETS CREDIT CARDS We accept Visa,Master Card,American Express and Diners ClubPlease give the card number,name and address of card holder CHEQUES Cheques and postal orders should be payable to:Royal Shakespeare Theatre 1In which of the following ways of booking does one probably have to pay extra money? AIn personBBy telephoneCBy faxDBy post 2One has to wait for 2 days or longer for a reply if he/she pays Ain person Bby telephone Cby fax Dby post 3What is a useful number to call at 11 amSunday? A01789 295623 B0541 541051 衫衡橘C01789 261174 D01862 387665 解析:本篇旨在考查学生的英语实用能力。标题是如何订票。先大致浏览一下小标题,然后即可看问题,并迅速找到要查找信息的相拦喊应位置。 1问哪一种订票方式可能会有附加费用。答案为D依据是文中BYPOST项下有or add 50p to the total amount to cover postage(或者是在订票费总额上再加上50便士的邮资)这样一句。 2问以哪种方式付费必须等两天或更长时间才可以得到答复。答案是CBYFAX项下有Please allow at least 48 hours for reply,if required 3问星期天上午11点可以打哪个电话号码。在第一个BOXOFFICE项下可找到答案B0541541051(24hours,7days)。另一号码01789295623根据信息9am-8pm(Mon-Sat),星期天不可用。而选项C和D中的号码是FAX号码。所以,正确答案为B项。 [例2]BDU dailycn/b DAILY LAUNCHES B D U BUSINESS DAILY UPDATE Want to keep abreast(赶得上)of the dynamic pulse(有力的脉博)of ’s economy? Get a glance at the most important business activities taking place here every day through Business Daily Update,a service offered by Daily information via the World Wide Web Placed under 10 categories,over 25 news items appear each day with the top three event high lighted all in English Business Daily update is just a few mouse clicks away Subscribe to BDU for an annual fee of US$ 240E-mail and fax services are also available upon request For more information,please contact Business Daily Update: Tel:(010)64941107,(010)64924488ext2000;Fax: 86-10-64941125 Email: [email protected] Url: 1If>dailycn/b 1If you get into BDU,you can ____ Afind out everything in Bget the most important business information in the world Cget the information about the latest business activities taking place in Dget all the information in Daily 2This adWill be very helpful to ____ Aforeign businesspeople Bforeign travelers CChinese people D Daily reporters 3To get the information from BDU everyday,you must____ Aunderst and Chinese Bknow something about the mouse Cknow how to operate a puter Dhowtouseafaxmachine 4If you have dailycn/b,you can get in touch with BDU by ____ Atelephone Bfax CE-mail Dinternet 答案及解析: 1C由题目下面的“BUSINESS DAILY UPDATE”和文章内容的第二段第一句可知,正确答案为C项。 2A由第一自然段中的“……’s economy(中国的经济)”可知,是对外国企业、商人而言的,如果对国内企业,其表达方式为:our country’s economy 3从第二自然段的Via the World Wide Web(通过万维网)可知,是从计算机上获取信息。因此正确答案是C 4D因为本题题干给出的是网址(http),所以通过上因特网与BDU联系。而C项的E-mail地址在短文中给出了,而本题题干没有涉及。
8. 求一篇关于广告的发展的英语文章
前瞻产业研究院最新发布的《2014-2018年 中国广告行业市场前瞻与投资战略规划分析报告前瞻》显示,2013年,我国广告市场继续保持平稳增长,以刊例价计算,广告投放总额为6693亿元,同比增长14.5%,高于GDP9.2%的增长率;行业实际经营额突破3000亿元,广告市场规模跻身世界前列。
在细分市场领域,尽管新媒体广告给传统媒体广告的发展带来了一定冲击,但传统媒体广告市场多年来积累的影响力量难以轻易动摇,传统媒体广告仍旧在广告市场中占据主导地位。据统计,2009-2013年,电视台、报社、广播电台、期刊等传统媒体广告经营额均实现了不同程度的上涨,且它们都在发展战略上进行调整以应对新兴媒体带来的冲击。
9. 2019年6月大学英语四级阅读理解训练:广告
2019年6月大学英语四级阅读理解训练:广告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案:DADC
10. 谈谈对广告的认识(英语作文)
广告的利与弊 The advantage and disadvantage of the advertisement Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to procing fake diplomats. (from domestic articles to machinery. from toys to aircrafts.)It` no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits. However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems. It`s high time we took urgent and effective measures to curb this phenomenon. ①Firstly. we should intensify the effects to supervise the ads markets. It`s crucial that we must regulate the ads market strictly to avoid someone`s availing himself or herself of the loophole of the market management. ②Secondly. whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly. we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice. will our society be purified into a paradise for us to live in. 广告的利与弊 广告在当今社会中无处不在.看起来无论你走到哪里.她都会映入你的眼帘:超市.地铁.车站.公共建筑的墙体.垃圾桶甚至T恤衫.广告的内容可以关于任何东西:从卖电话到租房.从治疗疑难杂症到办假证./(从家用物品到大型机器.从玩具到航天器) 毫不夸张的说.我们生活在一个广告世界里. 广告的优点很明显.它给我们提供大批量的商品和服务.供我们做出最好的选择.对于商家而言.他们可以利用广告展示自己商品的特点.以便抓住消费者的视线来获取利润. 然而.我们也不能小视广告的缺点.①太多的广告会搞乱我们的生活并浪费我们宝贵的时间.它们打断电视节目.塞满我们的信箱.损毁了我们对自然的欣赏代替兴趣.人们通常对它们感到负担而不是满足.②另一方面.有些广告是非法的.传递错误信息并意在欺骗那些想急于解决问题的人. 该到了我们采取紧急并有效措施来抑制这一现象的时候了.①我们应加大市场监管的力度.关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞.②任何利用广告欺骗消费者的人都应受到惩罚或入狱.③我们应教育人们遵守法律并把诚实守信放在首位.只有把这些措施付诸实践.我们的社会才会被净化成一个居住的天堂.