英语长篇阅读关于广告媒介
2019年6月大学英语四级阅读理解训练：广告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
② 广告利弊英语作文
对于如今的广告，有利也有弊，我们不能过分依赖广告。下面是关于广告利弊英语作文，欢迎阅读!
篇一：The advantage and disadvantage of the advertisement
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.
(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.
However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
篇二：广告的利弊
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society.
篇三：广告的利弊The Advantage and Disadvantage of Advertisement
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。
On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?
一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的。而且，广告也比包装盒上的.说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.
③ 关于广告的英语作文
想找.好.的英语辅导中心的话 其实选择天丅英语中心的人好像还蛮多的，如果是练口语的话 要自己努力大胆的多和外教说话，选择学习中心最主要的是否适合你！Now, public service announcements on television can be seen everywhere, and that more and more ad-written humor, the more thought-provoking. Cldren's channels such as a public service: a cans were thrown into the train, on the train of people kicked back and forth, no one to pick up litter thrown. Finally, only one person, sent a television sound: "The ball was on the th." That person to pick up the cans into a trash can. "The ball into it." I had to laugh. After reading ts ad, I can not help but tnk of our real life, in fact littering is a transmission belt, and once I play in the playground, a classmate I had a piece of candy at the same time, he also put sugar into s mouth , Tang Z throw the ground, I would have liked thrown into the garbage, but I can not help but throw in the ground. An example of ts is very common. "I hope that Cnese civilization and the Olympic Games." Hopes people who see the thought-provoking public service announcements could understand: civilization we can not rely on other people, we can not rely on their own, as long as everyone is a small step forward, one step would be to let the community Big step. 现在，在电视上公益广告随处可见，那广告词写得越来越幽默，也越来越发人深省了 就像少儿频道的这样一个公益广告：一个易拉罐被扔到了火车上，在火车上的人踢来踢去，谁也不捡起来扔到垃圾箱。最后，只剩下一个人，电视发出了这样一个音：“号得球。”那个人把易拉罐捡起来扔到了垃圾桶。“球进啦。”都得我哈哈大笑 看完了这个广告，我不禁想起了我们实际生活，实际上乱扔垃圾是带传染的，有一次，我在操场上玩，有个同学个了我一块糖，同时他也把糖塞到嘴里，糖纸往地上一扔，我本想扔进垃圾道，但我也情不自禁的往地上一扔。这样的例子也很常见 “文明的中国盼奥运。”希望人们看到那些发人深省的公益广告后能明白：文明光靠别人也不行，光靠自己也不行，只要迈出一小步，就会让社会迈出一大步。
④ 关于广告的英语作文！
写作思路：根据题目要求，以“广告”作为主题，可以以大部分商家的广告过度宣传作为主线，描述自己对该类广告的看法，正文：
Every day when we turn on the TV-set, what appears into our eyes first is advertisement. Some people think that advertisements have many advantages, while I take no interests in them at all. On the contrary, they are a great nuisance in my mind.
当我们每天打开电视时第一眼看到的就是广告。有些人认为广告有许多优点，但是我却对他们毫无兴趣。相反，他们是我心目中的一大公害。
There are two main disadvantages of advertisements.
广告主要有两个缺点。
For one thing, advertisements often mislead us. Most sellers on advertisements boast that their procts are superior to other ones in the markets. However, they are inferior in quality. When people fall for the tricks, they can do nothing but complain and regret because they can’t contact the sellers to get compensation after purchasing.
一方面，广告经常误导我们。大多数卖家通过广告来吹嘘自己的产品优于市场上的其他产品。然而，他们却是质量低劣。当人们陷入他们的把戏，人们能做的只是抱怨和遗憾，因为他们购买后无法联系卖家得到补偿。
For another, advertisements usually take up plenty of time on TV, so we can’t watch any TV programs in a happy mood. What is worse is that many interesting programs are segmented by a lot of boring advertisements, which makes us feel annoyed. But we have to stand.
另一方面，广告通常占用电视的大量时间，以至于我们不能在开心的看电视节目。更糟糕的是，许多有趣的节目被很多无聊的广告分开，使我们感到恼火。但我们必须得忍受。
In conclusion, advertisements have become a new form of visual pollution which must be prohibited strictly.
总之，广告已经成为一种新的视觉污染形式，必须严格禁止。
⑤ 写一篇关于广告的英语作文
广告之所以存在是有其特殊意义的，它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造，通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理，使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中，商品和服务信息绝大多数都是通过广告传递的，平面广告通过文字、色彩、图形将信息准确地表达出来，而二维广告则通过声音、动态效果表达信息，通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
(5)英语长篇阅读关于广告媒介扩展阅读
以广告活动的参与者为出发点，广告构成要素有：广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点，广告信息传播过程中的广告构成要素主要包括：广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动，主要表现在：广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经营机构（广告主）传送给一群用户和消费者；做广告需要付费；广告进行的传播活动是带有说服性的；广告是有目的、有计划，是连续的。
广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费者得到有用的信息。
⑥ 英语广告写作文
1. 写一篇关于广告的英语作文
With the development of economy advertisements bee more and more important . They can help sellers get more customers . There are several styles of advertisements . For examples advertisements on tv newspapers magazines and big boards besides the roads . Do you believe advertisements pletely . I suggest you do not . Many advertisements do not describe the goods exactly . So when we go shopping we should take care.
【希望帮助到你，若有疑问，可以追问~~~
祝你学习进步，更碧斗历上一层楼！（*^__^*）】
2. 广告Advertisement英语作文
广告With the development of material prosperity, advertisements have bee more and more important in our daily lire. 随着物质生活的日益繁荣销笑，广告在我们的日常生活中变得越来越重要。
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. 广告给我们带来关于产品的最新信悔搜息，如果没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。
广告还可以为报纸，杂志，无线电台以及电视台提供资金。But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the environments. 不过也有一些反对广告的意见。
有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。
而且广告给商品增加了成本费。再说它们看起来也不美，并且破坏视觉环境。
Actually, every coin has o sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful. 事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里，广告不仅必不可少，而且还很有益处。
[点评]广告是我们所熟悉的话题。作者从正反两个方面论述了它的利与弊。
表达清楚，转接词的运用使文章连贯，紧扣主题。
3. 写一篇英语作文,关于广告的
In our food shore ,we have french fries,ice cream,strawberries,salad,hamburger,orange,tomato on sale.
All the foods on sale have optimal price.
wele to e.
only we say good is not enough ,so please taste .
if you just want to have a look we will wele too.
Thank you.
4. 写一篇关于广告的英语作文（60字,不能太多哦
my mothermy mother was a woman sticking to traditions.she was too conservative to keep up with the times.but she was the person i loved best in thisworld,for she was kind hearted and warm hearted.she was strict with me and often said to me, you cannot study to hard . though my school was hundreds of miles away from my home,though my study here was hundreds of miles away from my home,thouh my study here was times busierthan it used to be,my love for mother grew each passing day.i still remembere the hay years when i lived with her,her rejoicing whenever i went back home,and encouragements and help that she had given me. i was really longing to see her again in the ing summer holidays.
我的母亲
我的母亲是一名妇女坚持传统她太保守无法跟上时代但她是我最喜爱的人在这
世界，因为她善良和传统佳节之际，献上殷殷她很严格，经常跟我说：你不能学习努力。虽然我的学校是数百英里远离我的家，我在这里学习几百英里远离我的家，我在这里学习是过去，我爱妈妈一天天成长…我还记得干草年当我与她生活在一起，她每次我回家，并鼓励和帮助她曾给我。我确实渴望再见到她在即将到来的夏季假期。
5. 急需一篇写广告的英语作文
These days ,there are more and more ads everywhere ,we are living in an ad world,so ads give us much influence in our life,as we all know,there are some good and bad in these ads. For example,ads often give us some new information about new things that we need,we can get something useful from them,so they are sometimes our friends. But there are aslo some bad,because ads aslo let us hurt,there are often some people say they cheated by some ads, they get very hert. So,ads have their good and bad,we should know ads more clear so that we can protect us from dengerous.Thus ads are more better to us.。
6. 关于广告的英语作文怎么写
现在，在电视上公益广告随处可见，那广告词写得越来越幽默，也越来越发人深省了。
就像少儿频道的这样一个公益广告：一个易拉罐被扔到了火车上，在火车上的人踢来踢去，谁也不捡起来扔到垃圾箱。最后，只剩下一个人，电视发出了这样一个音：“8号得球。”那个人把易拉罐捡起来扔到了垃圾桶。“球进啦。”都得我哈哈大笑。 看完了这个广告，我不禁想起了我们实际生活，实际上乱扔垃圾是带传染的，有一次，我在操场上玩，有个同学个了我一块糖，同时他也把糖塞到嘴里，糖纸往地上一扔，我本想扔进垃圾道，但我也情不自禁的往地上一扔。这样的例子也很常见。
“文明的中国盼奥运。”希望人们看到那些发人深省的公益广告后能明白：文明光靠别人也不行，光靠自己也不行，只要人人迈出一小步，就会让社会迈出一大步。
Now, public service announcements on television can be seen everywhere, and that more and more ad-written humor, the more thought-provoking.
Children's channels such as a public service: a cans were thrown into the train, on the train of people kicked back and forth, no one to pick up litter thrown. Finally, only one person, sent a television sound: "The ball was on the 8th." That person to pick up the cans into a trash can. "The ball into it." I had to laugh. After reading this ad, I can not help but think of our real life, in fact littering is a tran *** ission belt, and once I play in the playground, a clas *** ate I had a piece of candy at the same time, he also put sugar into his mouth , Tang Zhi throw the ground, I would have liked thrown into the garbage, but I can not help but throw in the ground. An example of this is very mon.
"I hope that Chinese civilization and the Olympic Games." Hopes people who see the thought-provoking public service announcements could understand: civilization we can not rely on other people, we can not rely on their own, as long as everyone is a *** all step forward, one step would be to let the munity Big step.
7. 求一篇英语作文,关于广告的
Work as an ads creative person
Adverti *** ent has been called "the voice of business", for it announces new procts and describes new uses and improved features of familiar ones. the adverti *** ent plays a vital role in the spread-out and flow of goods, it plus up a bridge beeen factories or pains and shops , of stores and customers , either side of them has no difficulty in finding cooperative partners.
If I work in a ad agency I'd like to be a creative person.First I can use my creative talents and my wisdom to make the ads more charming and attractive in order to let the audience enjoy the beauty brought by an ad.Second, Beautiful ads will bring the pany good earnings of course.Third,It can also help the business sell more procts.Besides,to be a creative person, I do not have to run marketing and just do my own thing well.
顺便说一下，楼上的好像跑题了。
⑦ 急急急！求一篇关于Advertisement的大学英语作文，150字左右 广告作用 广告形式多样 广告夸张性
The Power of Advertisements
Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?
Often procts show the name of the company that made them. This is a popular form of adver-
rising. The special picture or symbol, i.e. logo, appears on many different procts. When you see a logo, it is hard to forget that proct or company.
Many people buy a proct because it is made by a certain company. In fact, some people only buy a proct of a famous company. They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a proct. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular proct?
广告的力量
每天我们很容易在自己的身边发现各种各样的广告。向四周看一下，你能找到多少不同的广告?
通常产品都会显示其生产厂家的名称。这是一种很普遍的广告形式。各种各样的商品上出现的特殊图案或符号，叫做标识。当你见过一个标识，就很难忘记该种商品或其生产厂家。
很多人买东西是因为它出自某一特定厂家。 事实上，有些人只买某个大牌厂家出品的东西，因为他们觉得这证明他们很时尚，有品位。
广告通常出现在电视或收音机里。大多数广告都很短小便于人们记忆。例如，耐克就有一个简单却世界闻名的标语：“Just do it”(只管去做)。广告中常常利用一些有趣的情景。通常娱乐广告就很容易记忆。
所有的广告设计都是为了使人们购买商品。例如某种软饮料的广告，可能就会出现一群玩得正开心的前卫青年，这些年轻人正畅饮该种饮料。广告词会对你说：“为什么不买来尝一尝，像这些人一样呢?你也会变得年轻、时尚又前卫。”
你可能会觉得自己并没有受到广告的影响，但是，下次买饮料的时候，问一问自己：为什么我会买这种牌子的产品呢?
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Advertisement
With the development of material prosperity, advertisements have become more and more important in our daily life.
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
广告
随着物质生活的日益繁荣，广告在我们的日常生活中变得越来越重要。
广告给我们带来关于产品的最新信息，假如没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。广告还可以为报纸，杂志，无线电台以及电视台提供资金。
不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。再说它们看起来也不美，并且破坏视觉环境。
事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里，广告不仅必不可少，而且还很有益处。
⑧ 关于广告的英语作文！
In our lives,we often see advertisements everywhere.people have different views. some people think that ads can help us know the new procts faster,and also they will provide more informations about the new procts for us.we will choose things well by comparing the procts.it's very convenient for us.however,some people don't support ads.becouse there are too many ads and they may make people feel bored and unhappy.some ads can be confusing and misleading.some unsuccessful ads will lead us to buy something we don't like at all. so,when we choose things in supermarkets,we shouldn't believe all ads.make decidions by yourselves.