有關英語四級的閱讀材料
Just five one-hundredths of an inch thick, light golden in color and with a perfect 「 curl,」 the Lay』s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.」 Potato chips are a snack food for the world,」 said Salman Amin, the company』s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company』s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global proct offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to 「global」 as a concept. 」Global」 does not mean procts that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(創新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company』s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(標識).The logo, along with the company』s long-held marketing image of the 「irresistibility」 of its chips. would help facilitate the company』s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. 「We』re making procts in those countries, we』re adapting them to the tastes of those countries, building businesses and employing people and changing lives,」 said Steve Reinemund, PepsiCo』s chief executive.
21.It is the belief of Frito-Lay』s head of global marking that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company』s potato chips
D) People the world over enjoy eating their company』s potato chips
22.What do we learn about Frito-Lay from Paragraph 2?
A) Its procts use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.
23.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A)consumers worldwide today are attracted by global brands
B)local brands cannot compete successfully with American brands
C)procts suiting Chinese consumers』 needs bring more profits
D)procts identified as American will have promising market value
24.Why did Riskey have the Frito-Lay logo redesigned?
A)To suit changing tastes of young consumers.
B)To promote the company's strategy of globalization.
C)To change the company』s long-held marketing image.
D)To compete with other American chip procers.
25.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A)won't affect the eating habits of the local people
B)will lead to economic imperialism
C)will be in the interest of the local people
D)won』t spoil the taste of their chips
答案：DDABC
❷ 有關英語四級閱讀的問題~~
我是四級是大二過的，72分。
閱讀是我的強項，我的寫作不太好。
我做閱讀理解的習慣是回先通讀一邊文章。答
然後，開始看題目。因為，第一遍看完後，對文章有了總體的了解。
看到題目的時候，就能知道對應的內容在文章的什麼位置。然後在細讀文章的相關內容，找到合理的答案。
做閱讀不一定要排除。基本上在文章中能找到實在的依據，不需要去推測。
❸ 求英語四級考試中文閱讀材料
啊？還有這種東西啊
❹ 關於英語四級復習資料
推薦你買星火的
❺ 英語四級復習資料
1，每周4-5天的聽力練習，早上做一套聽力。
2，每天背單詞20--50個單詞，不一定全會，但內是要做到看到單詞知道意 思，那容閱讀就不是問題了，還要根據記憶曲線及時復習。重點單詞是一些用法較多的動詞。
3，看看語法書，如果有毅力的話，就問問老師哪個是重點課文，挑幾篇背一背，一定要是課文，因為一般課文比較好。這樣你的作文還有改錯應該還會有提高。
4 ，閱讀每天2個，我選星火的，要精讀。
5，補習，如果基礎差的話就補習一下
6，完型，通過以上的學習就基本可以搞定了。
http://www.douban.com/note/77607065/
❻ 英語四級的閱讀理解題材料從哪兒找的
英語復的主要學習方法主要在下制面這些：
1.詞彙量，詞彙量的擴大，這個最關鍵，詞彙是最最最最最最基礎的東西，你拿一本詞彙，一定要在一個月之類背的非常輸，最開始你每天最好花兩三個小時用在背單詞上，否則你的後面的步驟完全沒法開展，詞彙基本差不多了後就狂做閱讀，把閱讀速度和質量提上去，在這個基礎上看一本比較全的書系統看看。
2. 聽，每天掛著耳機在耳朵上，如果有一天你夢中出了英語，恩，出師了
3.作文好好背一些比較好的句型，然後多寫幾篇，讓人改改，背下來。
4.要多做試卷， （ 上 學 吧 在 線 試中 心% 的試卷蠻不錯的，每天都有更新，還會推薦出最好的最新的試卷，做題時，一目瞭然。
❼ 英語四級最佳閱讀材料
王長喜標准閱讀160篇
❽ 哪些閱讀材料適合提高英語四級閱讀
大量做原題
❾ 求5篇有關美國生活的英語四級閱讀材料！！！
去書店買一本配套的閱讀練習書，每天保證最少做兩篇。。慢慢的就會好起來的建議你直接買真題或著華研出的專塊訓練 星火英語出的 《大學英語四級
❿ 英語四級閱讀理解以什麼為材料
你好！
不知道你是否知道英語雜志「News Week」,前幾次的真題中都是出自其中的文章，當然如果較難的超出4級標準的詞語都會被替換掉的。祝你成功~~