六级下册英语阅读与理解
⑴ 英语六级阅读理解的技巧和方法
英语六级阅读理解的技巧和方法是扩充词汇量，熟悉六级阅读文章常用的语法现象、推理思路和不同考试题目的理解。
4、册历注意逻辑关系的运用。逻辑关系分布在文章的句子内部、句与句之间、以及段落之间。
5、特殊信息点在高效阅读中的运用。所谓“特殊信息点”是指那些很容易在文章中识别的词汇，诸如，时间，数字，人名，地名，大写字母，斜体，黑体等形式的语言点。
⑵ 英语六级阅读理解最快速最准确的解题技巧
基础不好没关系的，学好就会提高的 ，可以去网上搜寻一些资料来学习 或跟我一样没时间的话才找英语学习中心帮忙规划，上网方便的话，建议去ABC天丅口语看下.好.咯 亲自去体验下吧~第一，一切都要以真题为主导。就是以我们过去考过的，新六级和新四级真题为主导。因为真题能非常好地告诉我们一个方向，技巧会通过真题，大家可以总结出来。英语六级考试就是考一个表层的信息，即本来这个单词这样一个表达意思，那可能到选项里是另外一个单词来表达，但意思是一样的。就是说它不需要进行推导的，所以说你为什么多想就会选错，因为你选了一个推导项。而事实上只要选择一个表层信息就可以了。所以大家在做题的过程当中，切记的一点就是，在四、六级阅读考试当中不要进行推导，更多地只是以文章信息为主导来选择一个原文的信息或者是同义改写的信息就可以了。这样一般就不会选错了。四、六级阅读考试以细节题为主导，选择答案时不要进行推导，更多地只是以文章信息为主导来选择一个原文的信息或者是同义改写的信息，以提高选项的正确率。相信很多同学都遇到这样的问题，明明个选项，排除了A和B，剩下了C和D，该是C的时候总是选的D，那么原因是这样的，为什么我们四、六级考试的时候，你总会感觉这个是对的，但是多想起来就会选错。原因是四、六级考试主要还是以细节题为主导，所谓的细节题呢就是它考的是文章的一些细节信息，并不对文章的细节做一个引申或是延续。第二，通过题目确定答案所在位置，采取局部定位阅读法，做到即确准又提高做题速度。我们考试的时候阅读理解的确是时间不够，那么四、六级考试改革后呢，一篇文章只能是分钟的时间，而通常情况下要读上一篇00-00字的文章，至少需要大概10分钟左右。所以说在考试中，四、六级考试说白了就是拼个速度问题。那么如何能够更好地去做完这个阅读，还能做得很准确，阅读理解的第一步就是什么，就是先局部去找这个题目答案的位置。通过读个题目先找到位置，因为你会发现找到这个位置后你会发现，道题目对应了个地方，这个地方并不涵盖文章100%的信息，可能这个地方只涵盖0%的信息。你只要把这0%读懂就可以了。所以为什么说你要想做快啊，或把题目做准了最主要的问题，首先还是要找对这个题目所对应的位置。也就拿我们的专业术语来说，也就叫定位的问题。就如果你把题目定得越准，当然你做得就越快，那么答案出来得也就越准确。所以我们很多同学在平时做题时会发现，我文章读懂了，为什么题目全错了？就是因为你会发现就是因为你文章全读懂之后，你四个选项在文章里面全部都有体现出来，所以这时候你就不知道该怎么排除了。但如果你的题目要是定位得很准，你就知道答案就在这个区域当中，所以四个选项你一看，发现有个选项的区别没有体现，就会知道应该选哪一个。这样的话就会又快又准了。所以说还是定位为主的。第三，关注语境，整体把握全文。四六级考试中有这样一种现象：文章读起来不难，但做起题来感觉难，尤其是类似于“本文推断、暗示了什么”这样的题目。原因是考生感觉理解文章了，但仍停留在表面，没有透彻理解文章主旨。所以，考生一定要结合上下文语境，全面把握文章的中心思想，在文章整体思想的指导下做题。第四，克服不良的阅读习惯，采用意群阅读法：不良的阅读习惯有（1）母语译读，即阅读时把所读到的句子逐句翻译成汉语后再理解，这样无疑会导致阅读速度的降低。（）频繁复读，即阅读时一碰到一时未能理解的词句就多次复读，直到完全理解为止，这么做既不现实，也没有必要，因为要做对试题中的问题并不要求对原文有百分之百的理解，而且考试时间也不允许考生这么做。（）默读或出声阅读，不管是否出声，这两种阅读都是在一字一字的阅读文章，这势必会影响阅读速度，而且效果很差。（）指读，有些人在阅读时，喜欢用手或笔在文字下方移动，或者是头、身体等随着阅读而摆动，这样会浪很多的宝贵时间。以上这些都是造成阅读能力差、速度慢的原因，因此考生应首先克服这些阅读中常出现的问题，养成良好的阅读习惯。
⑶ 英语六级阅读理解该怎么做
我们老师的方法很好
平时做题时有生词不要查字典，靠理解
做题时将每道问题涉及的信息点在文中画出来，再根据问题在文中找到答案，不要答非所问。
去全品高考网
或学科教育网或许对你有帮助
一、题型特点
阅读理解题其实也可以叫做阅读理解选择判断，因为通常是在一篇文章后有几个判断题或几个选择题。每个选择题后有四个选项，其中只有一个是最正确、最符合原文的。这一点非常重要，因为有的选项初看起来好像也对。这几个选择题中有考单句理解的，比如给出一个句子，要你选出一个和它意思最接近的句子；有考篇章理解的，比如要你选择一个最能概括该篇短文的标题；有考单词或词组理解的，比如要你解释某个单词或词
组的意思；有考计算的，比如火车进站，发车时间，购物金额结算，年龄计算，人数等；有考综合知识的，比如历史，地理，人物等。
二、短文题材的类型
题材广泛，不拘于某一类型。但一般来说却总会是这样一些类型：1.短篇故事，时态为一般过去时。2.介绍某种语言和学习方法，用一般现在时。3.人物传记，时间跨度较大，用一般过去时。4.科普类，用一般现在时。5.议论文，以一般现在时为主。
三、易犯的错误及其原因
1.自信心不足，想把每句英语都翻译成汉语才能读懂。
2.词汇量不够，只好瞎猜，容易望文生义。
3.时间分配不当，往往还没花足够的时间阅读原文，就匆忙答题。4.语法错误，主要是对时态转换、人称对应、各种从句理解不准确造成的错误。
5.粗心，马虎，看漏，看错，不检查。
四、临场解题技巧
1.合理安排阅读和解题时间。
2.可以先看题目，再读文章。带着问题阅读文章，目的性更强，而且有时候问题本身具有暗示作用，这样可以提高准确率，并节省时间。
3.学会找关键词、词组和句子，并注意前文和后文逻辑上的一致性。
4.反过来根据整篇文章的意思猜测个别单词或词组的含义。
5.选择时除要注意语法外，还要注意符合生活常识、一般规律、逻辑规律以及中外文化之间的一些差异。
6.注意检查。如果同学们在平时的训练中经常注意这些方面的问题，并加以总结，相信同学们一定能顺利通过阅读理解这一关的。
⑷ 怎么复习英语六级的快速阅读和阅读理解
从星火英语网上找的，写完对你有帮助
2010年大学英语六级阅读理解题通关秘籍来源
一、六级快速阅读概况与解题基本方略 首先，是时间的掌握。快速阅读部分解题时间15分钟，阅读理解部分三篇文章共25分钟，每篇文章平均不能超过8分钟，占据过长的时间会影响后面题目的解答。 六级的快速阅读和四级快速阅读的形式、比例、分值、包括解题方法都
一、六级快速阅读概况与解题基本方略
首先，是时间的掌握。快速阅读部分解题时间15分钟，阅读理解部分三篇文章共25分钟，每篇文章平均不能超过8分钟，占据过长的时间会影响后面题目的解答。
六级的快速阅读和四级快速阅读的形式、比例、分值、包括解题方法都很像。一篇六级速读全长约1000词至1200词左右，需要考生在15分钟内完成，请记住，涂卡时间也是算在这15分钟之内的。
做题时我们可以采取以下原则：
倒看原则：先看题目，再 “按图索骥”回到原文中去；
标记原则：数据、年代、地名、人名、组织名、大写名称等等经常在题目和原文中互相照应；
注意标题：小标题会成为很多题目层次的分界线，今后的考试中要特别注意。来源：考试大
二、六级精读解题技巧
六级阅读包括：快读阅读（占全卷10%），简短回答（占全卷5%），精读（占全卷20%）。六级精读共包括两篇文章，做题时间为20分钟左右，最多不要超过25分钟。六级精读词汇量大、句子结构复杂，因而准确解答关键在于两点：定位和理解。通常采用的解题方法是：（1）阅读题干，推断文章主题；（2）确定题型，找出关键词；（3）浏览文章，圈定关键词；（4）理解区域，对比选项。
但为什么整个文章基本意思都理解了，可是做起题目来还是拿不定选项？
正如我们在课上说的，六级考试阅读理解部分和四级有一定的区别。虽然对于文章整体把握至关重要，但是在解题中有一点必须要牢记，就是六级阅读理解的题目遵循两个原则。一是依次而下的顺序出题原则，二是各题专属各自区域的原则。第一个原则很好理解。主要是第二个原则，考生必须根据题目的关键词确定每个题目的出题区域，题目的答案要从该区域中寻找，这样可以帮助排除干扰项。
三、阅读时要明确到底什么样的出题形式是主旨题
主旨题的解题方式我们在课上都已讲解，主要是参考文章开头句和文章结尾段，这种情况有时会出现但是在新六级阅读中很少。虽然答案从何处寻找很多同学都理解，但是对于它的出题形式并不能很好判断。
主要分成三种出题形式：
1. 直白型：What’s the main idea (central idea)? / What’s the passage mainly about? / The passage focuses primarily on which of the following ……/The major point of this passage is…
2. 变相型：What’s the best title? / What’s the author’s writing purpose?/ The primary purpose of the passage is to…… / The author is primarily concerned with ……
3. 隐含型：The first paragraph talks in detail about… / This passage gives a general description of…
四、弄清六级真题最重要
对于新六级（2006.12 – 2009.6）四套真题，备考同学需要做到：
按照上课讲的方法进行练习，从而使做题方法和技巧内化；
做题时间必须严格按照考试要求；
每个题目都需要深究，包括错误原因，生词，以及文章相关背景知识；
回顾以往题目，挖掘相类似的文章，总结此类文章出题者的观点、意图和套路；
归纳总结真题中常出现的单词和表达。
⑸ 英语六级阅读理解技巧有哪些
大部分在备考英语六级的小伙伴对于阅读理解都有自己带悄独特的见解，阅读理解技巧有哪些呢。以下是由我为大家整理的“英语六级阅读理解技巧有哪些”，仅供参考，欢迎大家阅读。
英语六级阅读理解技巧
做题步骤：
1，扫描题干，找关键词，30秒;2，浏览旦行李文章，5分钟;浏览文章时应注意：
A 段落主旨，全文主旨;
B 细节要标号，人物，年代要标注;在some,several,anumber of出现后的句子多为并列句
C 关注文章中的转折连词，代词。把握文章的逻辑结构，转折处易出题。
3，细节定位，答主旨，态度题;
4，用感觉和技巧排除错误选项。
拓展阅读：英语六级阅读理解常考词汇
1.concrete [.k..kri:t]a.实在的，具体的 n.混凝土
2.rotate [r.u.teit]v.(使)旋转，(使)转动;(使)轮流
3.contribute [k.n.tribju:t]vi.捐款，贡献;(to)有助于;投稿 vt.捐献
4.asset [..set]n.有价值的人(或物)，优点[ pl.]财产
5.retrofit ['retr.fit] v. (飞机等)式样翻新, 改进 n. 翻新, 改进
6.premium [.pri:mi.m]
n.加付款;赠品; 奖品; 额外补贴, 津贴; 奖金; 酬金a.高级的;售价高的
7.orphan [..:f.n]n.孤儿 vt.使成为孤儿
8.subscription [s.b.skrip..n]n.预订;预约;捐款
9.linger [.li.g.]vi.逗留，留恋徘徊;继续存留，缓慢消失
10.ethical ['eθik.l] adj.伦理的, 道德的, 凭处方出售的
11.trigger [.trig.]n.扳机;引起反应的行动 vt.触发，引起
12.reckon [.rek.n]vt.认为，估计;(on)指望;测算
13.misery [.miz.ri]n.痛苦，苦恼，苦难;悲惨的境遇，贫苦
14.scandal [.sk.ndl]n.丑事，丑闻;流言蜚语;反感，愤慨
15.sentiment [.sentim.nt]n.意见，观点;感情，情绪
16.subsidy [.s.bsidi]n.津贴，补助金
17.preliminary [pri.limin.ri]a.预备的，初步的 n.[ pl.]初步做法
18.alien [.eili.n]a.外国(人)的;陌生的 n.外国(星)人
19.conservative [k.n.s.:v.tiv]a.保守的，守旧的;传统的 n.保守的人
20.assertive [..s.:tiv]a.言语果断的，断言的
21.insulate [.insjuleit]vt.使绝缘，使隔热，使隔音;隔离，使隔绝
22.precipitate [pri.sipiteit]vt.促成;使沉淀 n.沉淀物 a.突如其来的
23.criterion [krai.ti.ri.n]n.(批评、判模迟断等的)标准，准则
24.criteria [krai'ti.ri.] n.标准, 尺度, 准则 名词criterion的复数形式
⑹ 英语六级考试阅读理解解题技巧
1.主旨题包括三种题型：中心思想，最佳标题，写作目的。常见的出题模式为 What's the main idea of this passage? What is the purpose of ……? The best title / the most appropriate title is ……? 虽然题型不同，但解题思路是一致的，方法也是相通的，通常可以采用“重要句解题法”(首段首句、末段末句、二段一句、各段首末句)、“段落大意相加法”、“题干推论法”等。需要注意的是主旨题的设题位置往往是第一题或最后一题 ，而且选项答案通常比较抽象。
2.细节题承载了考试的主要考题，主要考查考生的细致与敏感。主要通过题干关键词的定位寻找文章的对应出题点，然后比较选项得出答案。
3. 推论题的常见模式是What can you infer from this passage? 或What does this passage imply? 推论题的答案往往不是原文某句话的照搬与照抄，而是原文某句话的同义改写或某几句话的总结与归纳，与原文一模一样的答案不能入选。因此了解句子的基本意思，挖掘潜在内涵就是解题的关键，至于句子基本意思的理解在第一个境界中已经阐述。
4.猜词题包括词汇理解，句子理解和指代理解三种形式。这种题型并不是考查考生的单词量，而是培养考生能够利用句子之间的关系以及上下文的联系推测某个词、句、代词的含义。通常解题利用代入法，参考“词性、 用法、褒贬色彩”三“一致原则”，而往往不选该单词最基本的意思，深刻或抽象意思才可能是答案。
5. 作者观点态度题相对比较简单，通常作者的态度和观点都会在文章的开头或结尾呈现，当然不能完全排除作者在通篇文中有观点转换的可能，一般来说考生掌握常见的观点态度词就行，例如：objective, optimistic, impersonal, neutral, positive等。
英语六级考试阅读理解解题技巧小编就说到这里了，更多关于英语六级考试的备考技巧，备考干货，新闻资讯，成绩查询，英语六级准考证打印入口，准考证打印时间等内容，小编会持续更新。祝愿各位考生都能认真备考，顺利通过考试。
⑺ 2022年下半年英语六级阅读理解练习题
2022年下半年英语六级考试备考时间已经不多了，还没有开始准如瞎谨备的考生可以开始准备考试了。英语备考，离不开日常的练习，下面是我为大家准备的2022年下半年英语六级阅读理解练习题，有在备考六级的考生可以神掘参考一下。
2022年下半年英语六级阅读理解练习渣基题
阅读理解（一）
The Last Dinner
Jesus spent his last few hours of liberty quietly in the suburb of Bethany. It was the day of Passover. The Jews observed this feast by eating roast lamb and unleavened bread.
Jesus asked his disciples to go to town and reserve a room in one of the smaller inns and order a dinner that they might all be together.
When evening came， Judas， looking bland and innocent， left the house together with the others. They went down the Mount of Olives and entered the city and found that everything was ready. They took their seats around one long table and began to eat.
But it was not a cheerful meal. They felt the dread of those coming events which already were casting their terrible shadow over the small group of faithful friends.
Jesus spoke very little. The others sat in gloomy silence. At last Peter could stand it no longer， and he blurted out what was in everybody’s mind . “Master， ”he said，“we want to know. Do you have reason to suspect one of us？” Softly Jesus answered， “ Yes. One among you who is now sitting at this table will bring disaster upon us all. ” Then all the disciples got up and crowded around him. They protested their innocence. At that moment Judas slipped quietly out of the room. They now all knew what was to come. They could no longer remain in that little room. They needed fresh air， and they left the inn and walked out of the gate and went back to the Mount of Olives and opened the wicket to a garden which a friend had told them to use whenever they wished to be alone . It was called Gethsemane ， after an old oil-press which stood in a corner. After a while Jesus walked away from the little group. But three of the disciples who were closest to him， followed at a distance.
He turned around and bade them wait and watch while he prayed.
The time had come for a final decision. Escape was still possible ， but escape would mean a silent confession of guilt and defeat for his ideas.
He was alone among the silent trees and fought his last great battle . He was a man in the fullness of his years. Life still held a great promise. Death， once his enemies captured him， would come in a most terrible form. He made his choice . He stayed. He went back to his friends. And behold！ They were fast asleep . A moment later， the whole garden was in an uproar. Led by Judas， the guards of the Sanhedrin rushed upon the prophet. Judas was at their head. He threw his arms around his master and kissed him. That was the sign for which the soldiers had waited. At that moment， Peter realized what was happening.
阅读自测
Ⅰ. Welcome to the Eden of animals . According to Chinese ， choose the correct English word： （ bee， rabbit， butterfly， lark， lion， mouse， donkey）
1. Tom always has a lot of things to do. Every time you see him， he is as busy as a ________（ 忙得团团转） .
2. Although it was an easy problem， I still made a mistake . It really made feel that I was as stupid as a ________（ 蠢如驴） .
3. Cathy is dressed very well and looks as beautiful as a ________（ 像蝴蝶一样漂亮） .
4. The villagers beat the enemy and lived as merry as a ________（ 非常快活） .
5. Tom and Jerry are twins， but they are quite different. Tom is as timid as a （ 胆小如鼠） while Jerry as bold as a________ （ 莽如雄狮） .
6. After the company went into bankruptcy ________（ 宣告破产） ， he was as poor as a church ________（ 一贫如洗） .
Ⅱ. Can you crack the riddle ？
Have you heard of Sphinx （ 斯芬克司） of Greek mythology？
Sphinx was a monster with the head and breast of a woman， the body of a lion， the wings of a bird， a serpent’s tail and lion’s paws. It had a human voice and usually asked passers-by to guess her riddle. If the man was unable to find the answer， she would eat them. If he could， she would kill herself. The riddle is this： What goes on four feet， on two feet， and three ， but the more feet it goes on， the weaker it be ？
Do you get the answer？ Explain yourself.
阅读理解（二）
However you view credit cards. it＇s hard to live in the modem world without one. And if you have one， you owe it to yourself to use it properly.
Although credit cards are becoming a more acceptable part of the financial scene， they are still regarded with suspicion by many as being a major part of the ＂live now pay later＂ syndrome. Along with hire purchase， rental and leasing schemes. they provide encouragement to spend more money. They can allow you to pile up debts that you have difficulty paying off， they can also let you spend next month＇s salary today. Of course， it is only the foolhardy who succumb to the temptation to live. temporarily at least， beyond their means. and such people would no doubt manage to do so even without credit cards.
Advertising campaigns have. however， promoted a growing realization of the advantages of these small pieces of plastic. They obviate the need to carry large amounts of cash and are always useful in emergencies. All the credit card organizations charge interest on a monthly basis which may work out as high as 25 per cent a year. yet judicious purchasing using a card can mean that you obtain up to seven weeks interest freecredit. Using me card abroad where items frequently take a long time to be included on your account can extend this period even further.
It is worthwhile shopping around before deciding on a particular credit card. It is necessary to consider the amount of credit granted； interest rates， which may vary slightly； che number and range of outlets， chough most cards cover major garages， hotels. restaurants and departments stores： and of course. what happens if your card is lost or stolen A credit card chief may be sitting on a potential gold mine particularlyif there is delay in reporting the loss of the card.
Using a credit card wisely takes discipline and a little self-control. Once you realize your debt is someone else’s profit margin， your approach to your plastic will change. With a bit of discipline and some practical knowledge， you can make your cards work for you. rather than the other way round. As a matter of fact， a credit card can cost nothing or at least help to tide you over a period of financial difficulty.
people suspect that credit cards lure people to_______________.
author seems to believe that even in the absence of credit cards. some people would undoubtedly_________________.
Para. 3， in addition to the advantages of no need lo carry cash and being useful in emergencies， whatelse is said to be the advantage of credit cards？
is the main idea of Para.4？
5.A credit card user can control himself to take better advantage of credit card if he knows well the truth that____________________.
阅读理解（三）
Children are getting so fat-they may be the first generation to die before their parents. an expert claimed yesterday. Today＇s youngsters are already falling prey to potential killers such as diabetes because of their weight. Fatty fast-food diets combined with sedentary lifestyles dominated by televisions and computers could mean kids will die tragically young， says Professor Andrew Prentice. from the London School of Hygiene & Tropical Medicine.
At the same time. the shape of the human body is going through a huge evolutionary shift because alts are getting so fat. Here in Britain. latest research shows that the average waist size for a man is 36-38 inches and may be 42-44， inches by compares with only 32.6 inches in 1972. Women＇s waists have grown from an average of 22 inches in l920 to 24 inches in the Fifties and 30 inches now. One of the major reasons why children now are at greater risk is that we are getting fatter younger. In the UK alone. more than one million under-1.6s are classed as overweight or obese-double the number in the mid-Eighties. One inten four-year-olds are also medically classified as obesity pandemic-an extensive epidemic-whichstarted m the US， has now spread to Europe. Australia， Central America and the Middle East.
Many nations now record more than 20 per cent of- their population as clinically obese and well over half the population as overweight. Prof. Prentice said the change in our shape has been caused by a glut of easily available high-energy foods combined with a dramatic drop in the energy we use as a result of technology developments.
He is not alone in his concern. Only last week one medical journal revealed how obesity was fuelling a rise in cancer cases. Obesity also increases the risk factor for strokes and heart disease. An averagely obese person＇s lifespan is shortened by around nine years while a severely obese person by many more.
Prof. Prentice said： ＂So will parents outlive their children. as claimed recently by an American obesity specialist？＂ The answer is yes-and no. Yes，when the offspring become grossly obese. This is now becoming an alarmingly common occurrence in the US. Such children and adolescents have a greatly reced quality of life in terms of both their physical and psychosocial health. So say No to that doughnut and burger.
essor Andrew Prentice says kids will die young because of their__________________.
Britain， overweight or obese under-16s in the mid-Eighties were___________________today.
should be responsible for the change in our body shape according to the passage？
risk of some diseases such as cancer. strokes and heart disease may become greater e to_____________.
does the author suggest we do by saying ＂say No to that doughnut and burger＂ ？
阅读理解（四）
To fully understand the concept of the ＂Paperless Office＂，one must understand what it conceptually was supposed to mean，as well as what it has evolved into as its current y forms of the paperless office would have concentrated around word processing documents and the ability to create，store and manage their existence ver，you were limited in scope as to what you could do to＂manage＂these of the management revolved around viewing and perhaps sharing it with other users in the e were no automated programs that handled workflow，scanning，tagging and management of these documents ners were （at a cost-effective price）too expensive for the average office to acquire based on the return on the corporate level，there was no direction as to handle workflow and to analyze where paper came from and where it had to go internally and if there was a process in place，the tools were not mature enough or existing to handle it.
In the last few years，technology has finally been catching up to the needs and requirements of the office ners that previously cost tens of thousands of dollars now can be acquired for tal copiers/printers now incorporate high speed scanning and OCR capability，even at the lowest technology initiative has now been transferred to the IT and MIS departments of corporations as well as law rly，the tools necessary to transform paper-full to a paperless office are now widely then，is stopping the widespread adoption of the concept of the paperless office？Cultural issues are probably one of the largest obstructions to the implementation of the concept of the paperless nly，people feel comfortable doing what they know how to do best（shuffle paper around）and modifying theirhabits requires a focus that makes them feel that they are，in fact，doing things better and more ementing a paperless office environment that introces processes that are more difficult and technologically challenging than the previous environment is doomed to fail from the start，Keep all processes simple，intro ce technology that is easy to learn and use，and document the workflow.
did the early forms of paperless office lack for efficient management？
ners used not to be considered worthwhile when a company considers its_________________.
is implied that the concept of the paperless office is now adopted on a______________________scale.
is found that most people refuse the concept of the paperless office e to____________________factor.
does the author think about the processes of the paperless office environment in comparison with the paper-full office environment？
阅读理解（五）
Faced with the rapidly rising costs of employee benefits， companies are scaling back. It＇s become distressingly clear that employees are increasingly on their own when it comes to retirement savings and health care.
Employers don＇t typically trash （丢弃） an important employee benefit-too much negative press-but they are shifting more of these costs onto workers. who feel it in the form of higher health-care premiums， rising co-payments on drugs and much less certainty about their retirement finances.
Towers Perrin. a global human-resources-consulting firm， recently surveyed hundreds of U.S. companies representing more than 13 million employees on changer they are making-or contemplating making-to their employee-benefits packages. The knife cuts deepest on the most expensive benefits， with the biggest often being healty care.
It costs the average American company more than $14，000 per year to provide coverage to an employee and her family. The employer＇s response： shift more of that growing burden to workers. As a result， companies have seen their health-care spending rise 29% over the past five employees have seen their outlays-for premiums， co-pays and dectibles-rise 40%.
Retiree health care is getting hit hardest-just when the boomer generation needs it most. Of the employerssurveyed， 45% have already reced or eliminated subsidized health-care coverage for future retirees， and an additional 24% are planning to do so or considering it. Of those offering the perk（额外补贴）， roughly 25% put a dollar limit on how much they will spend per retiree. ＂Once the limit is reached， future inflation risk transfers to the retiree，＂ notes Ron Fontanetta. an executive with Towers Perrin.
Corporate pensions， the third leg of the proverbial retirement stool （the other two being Social Security and personal savings）， are also being eroded as the foundering （下挫的） stock market wreaks havoc on employer pension funds. At the end of 2008. employer-sponsored pension plans were underfunded by more than $400billion， according to Mercer， a management-consulting firn. The recent stock-market rally has halved that deficit. but it remains a funding sore spot and is one more reason that companies are turning away from this benefit.
＂Companies initiated many of these benefits in a different time，＂ says Fontanetta. ＂Retiree benefits started being offered when many companies had a young workforce with few retirees. so it was not really a cost they had to contend with.” Today it＇s the reverse， particularly in old-line oit’s Big Three automakers， for example， have more than Four rimes as many retirees as active hourly workers.
1. Instead of ending important employee benefits. employers are_____________.
2. According to Towers Perrin＇s survey， which 8spect of employee benefits is the most profoundly impacted？
3. The scaling down of retiree health greatly affected_________________.
4. Because of the stock market slump， companies are giving up_________________.
5. The last paragraph implies that companies cut back on retiree benefits because of_____________________.
阅读理解（六）
Some of the old worries about artificial intelligence were closely linked to the question of whether computers could first massive electronic computers，capable of rapid calculation and little or no creative activity，were soon bbed（取绰号）＂electronic brains＂.A reaction to this terminology quickly followed，computers were called＂high speed idiots＂，an effort to protect human not everyone realized theimplications of the high-speed idiot has not been pointed out enough that even the human idiot is one of the most intelligent life forms on the early computers were even that intelligent，it was already a remarkable state of affairs.
One consequence of speculation about the possibility of computer thought was that we were forced to examine with new care the idea of thought in soon became clear that we were not sure what we meant bysuch terms as thought and tend to assume that human beings think，some more than others，though we often call people thoughtless or ms cause a problem，partly because they usually happen outside our are obviously some type of mental experience，but are they a type of thinking？And the question of nonhuman life forms adds further of us would maintain that some of the higheranimals-dogs，cats，apes，and so on-are capable of at least basic thought，but what about fish and insects？If thinking is demonstrated by evident electrical activity in the brain，then many species are capable of we have formulated clear ideas on what thought is in biological creatures，it will be easier to discuss the question of thought in artifacts（人工制品） what is true of thought is also true of the many other mental of the immense benefits of a research is that we are being forced to scrutinize，with new rigor，the working of the human mind.
It is already clear that machines have superior mental abilities to many life fern or oak tree can play chess as well as even the simplest digital computer，nor can frogs weld car bodies as well as seems that，viewed in terms of intellect ，the computer should be set well above plants and most the higher animals can compete with computers with regard to intellect and even then with diminishing success.
did people think of the early computers？
rding to the author，the early computers is__________________than human idiots.
a result of speculating whether computer could think，we had to research more carefully to get_____________________.
do dreams cause the problem whether they are a type of thinking，according to the author？
does the author want to illustrate by mentioning the fern and the oak tree？
⑻ pep小学六年级英语下册之阅读理解与答案解析
为了提高同学们的英语阅读理解能力，今天，小编特意为同学们准备了“pep小学六年级英语下册之阅读理解”。今天，小编准备的这份“pep小学六年级英语下册之阅读理解”还附有答案哦。快快学习起来吧。
pep小学六年级英语下册之阅读理解与答案解析第一部分
One
You must have been troubled by when to say "I love you" because it is one of the greatest puzzles in our life.
What if you say it first and your partner doesn’ t love you back? or if they do say. it but you don’t feel they mean it? Being the first to declare your love can be nerver racking(紧张)and risky and can leave you feeling as vulnerable as a turtle with no shell. But is the person who says it first really in a position of weakness? Doesn’ t it pay to hold back, play it cool and wait until the other half has shown their hand fast?
A really good relationship should be about being fair and being equal," says psychologist Sidney Crown. "But love is seldom equal. " All. relationships go through power struggles but, he says, if a love imbalance continues for years, the rot will set in. "That feeling of ’ I’ ve always loved you more’ may be subverted(颠覆，破坏) for a time, but it never goes away completely and it often emerges in squabbling(大声争吵). " In love, at least, the silent, withholding type is not always the most powerful. "The strongest one in a relationship is often the person who feels confident enough to talk about their feelings," says ecational psychologist Ingrid Collins. Psychosexual therapist Paula Hall agrees. "The one with the upper hand is often the person who takes the initiative. In fact, the person who says ’ I love you’ first may also be the one who says ’ I’ m bored with you’ first. " Hall believes that much depends on how "I love you" is said and the motivation of the person saying it. "Is it said when they’ re drunk? Is it said. before their partner files off on holiday, and what it really means is ’ Please don’ t be unfaithful to me’ ? By saying ’ I love you’, they really saying’ Do you love me?’ If so, wouldn’t it just be more honest to say mat.Collins agrees that intention is everything. "It’s not what is said, but how it’ s said. What it comes down to is the sincerity of the speaker.”
51. What is the main idea of this passage?
[ A ] The importance of "I love you"
[ B ] The meaning of "I love you"
[ C ] The time of saying "I love you".
[ D ] The place of saying. "I love you"
52. In the first sentence the author means that
[ A ] it is easy to say "I love you"
[ B ] it is hard to say "I love you"
[ C ] we have many troubles in our life
[ D ] people usually do not know when to say "I love you"
53. According to the expert, a good relationship should be
[ A ] fair and equal
[ B ] fair and kind
[ C ] powerful and equal
[ D] confident and fair
54. In the third paragraph, the phrase "with the upper hand" means
[ A ] being low in spirit
[ B ] having only one hand
[ C ] being active
[ D ] being passive
55. What is the most important for you to consider when somebody say "I love you"to you?
[ A ] The intention.
[ B ] The place.
[ C ] The time.
[ D ] The determination.
pep小学六年级英语下册之阅读理解与答案解析第二部分
参考译文
你一定曾经为何时说“我爱你”而烦恼过，因为这是我们生活中的一大难题。
如果你先说“我爱你”而对方却不回应，或者对方也这么说但你觉得他或她并非当真，那该怎么办?如你先说爱一个人，会让人紧张，而且也很冒险，它会让你觉得像没了硬壳的海龟那样容易受到伤害。但先说出口的人真的是处于劣势吗?隐而不宣，冷静地等待，让对方采取主动会更好吗?
“真正良好的两性关系应该是合理平等的”，心理学家悉德尼•克朗说，“但爱情很少是平等的。”所有的两性关系都会有权力的斗争，但是，他说，如果爱情失去平衡，那么数年之后就会开始出现问题。“‘我对你的爱更多’的情况暂时不再继续，但这种感觉却不会消失，且常常会在争吵中出现。”至少在爱情上，沉默含蓄的那种类型并不总是最强有力的。“两性关系中最强大的一方常常是感觉自信能说出自己的感受的人。”教育心理学家因格瑞•柯林斯说。性心理治疗学家波拉•霍尔赞同说，“占上风的常常是采取主动的人。实际上，先说‘我爱你’的人往往也是先说‘我讨厌你’的人。”霍尔认为，很大程度上取决于说“我爱你”的方式和说话人的动机。“他们是在喝醉时说的吗?是在对方乘飞机渡假前说的吗?而其真正的含义是‘请一定要对我忠诚’?是不是表面上说：‘我爱你’，而真正想说的却是‘你爱我吗?’如果这样，直截了当地说不是更诚实吗?”考林也认为你的动机决定一切。“重要的不在于说话内容而在于说话的方式。归根到底是说话人的真诚。”
pep小学六年级英语下册之阅读理解与答案解析第三部分
答案及解析
51.C【解析】这篇文章主要讲述的是说“我爱你”的时机，是采取主动还是处于被动，以及说话者的动机。
52.D【解析】“You must have been troubled by when to say ‘I love you’ because it is one of the greatest puzzles in our life.”也就是说人们为何时说“我爱你”而烦恼。
53.A【解析】见第三段的“A really good relationship should be about being fair and being equal”。
54.C【解析】此题是词义解析，意思是“占了上风”。
55.A【解析】从第三段末考林的话语中可以分析出来是你的动机决定一切。“重要的不在于说话内容而在于说话的方式。归根到底是说话人的真诚。”
好了，pep小学六年级英语下册之阅读理解的分享就至此结束了，今天之份pep小学六年级英语下册之阅读理解与答案解析，里面可是包含了非常多考试中的必考知识点呢。所以同学们一定要认真学习，一定会对你的英语学习非常有帮助的。
⑼ 大学英语六级考试阅读理解做题技巧
对于大学英语六级考试阅读中碰到的生僻词，我们首先要学会识别哪些情况下即使不了解词义也不影响对短文的理解;其次是转变对生僻词义认识上的态度，即在许多情况下不必了解该词的确切意义，尤其没有必要了解它在英汉辞典中的中文释义，而只需对该词词义的大概而笼统的理解就行。实践中，在确定了短文中哪些生僻词的词义有必要作一大概了解后，我们可以从以下两个角度来猜度词义：
(1) 构词知识
即利用单词的构词要素词根，前后缀来识记单词。
词根是一个单词的根本部分，代表词的基本意义;前缀是加在词根或单词前面的部分，通常也有一定含义;后缀是加在词根或单词后面的部分，通常在增加词义的同时还改变词性。通过词根词缀构词的方式有多种，现简单归纳如下：
①前缀+词根：inter?(中间)+vene→intervene(介入)
②词根+后缀：circl(圆)+?let(小)→circlet(小环)
③词根+词根：tele?(远)+scope(镜)→telescope(望远镜)
④前缀+词根+后缀：in?(不)+aud(听)+?ible(可)→inaudible(听不见)
⑤双前缀+词根：re?(再)+dis?(取下)+cover(盖)→rediscover(再发现)
⑥词根+双后缀：care(用心)+?less(不)+?ly(地)→carelessly(不小心地)
⑦前缀+双词根：tri?(三)+gono(角)+metry(测量)→trigonometry(三角几何)
⑧双词根+后缀：biblio(书)+phil(爱)+?ist(人)→bibliophilist(书籍爱好者)
⑨双前缀+词根+后缀：ir?(不)+re?(反对)+sist(站)+?ible→irresistible(不可抵抗的)
前缀+词根+双后缀：se?(离)+greg(群)+?ation+?ist→segregationist(种族隔离主义者)
双前缀+词根+双后缀：un?(不)+pre?(先)+ced(走)+?ent+?ed→unprecedented(史无前例的)
(2) 上下文线索
利用上下文线索猜测词义的方法很多，但其核心是寻找与该生僻词相关的上下文意义线索，这些线索主要可归纳为以下几种：
①同义定义为了便于读者理解作者本义，作者有时会对文中的生僻词或专业性较强的词直接给出定义。在下定义时，作者常使用一些信号词，如：is/are(called)，means，can be defined as，refer to，is/are known as，signify等，例：
Food fallacies refer to beliefs about food that are not true.
或标点符号，如——，()等，例：
Multiplexing ——transmitting independent signals at the same time in the same channel——increases the efficiency of radio channels.
有时，作者用同位语形式或连词or给出定义，例：
Nerve cells evidently first appeared in coelenterates, “hollow?gutted” organisms like hydra and the sea anemone.
Intelligent behavior remained impossible until the appearance of relatively big，complex types of brain——the types we find among the vertebrates，or backboned animals.
②近义复述同一短文中上下毗邻的句子通常有互释作用，我们可以从上下文的复述中获取与某一单词相关的信息来猜度词义。例：
Mr. and Mrs. Firth had a long courtship. They dated for nine years before they got married.
Although he often had the opportunity，Mr. Tritt never stole money from a customer. This would have endangered his position at the bank，and he did not want to jeopardize his future.
③反义对照在表示对照的上下文中，常包含有意义相反的词语或概念，这些意义相反的概念可以互为线索，帮助我们猜度词义。常有以下一些信号词：although，but，however，though，whereas，while，yet，on the contrary，on the other hand等。
例：Chimpanzees(猩猩) in the wild use simple objects as tools，but in laboratory situations they can use more sophisticated items.
Most dentists-offices are drab places，while Emilio’s new office is a bright，cheerful place.
④搭配集合利用词与词的搭配或该词所出现的语境，我们也能推知词义的大概轮廓。例：
People gathered to look. Three fine streams of hot water sprouted from holes in the jacket(套，壳) of the radiator.
A man is watering his lawn just as an attractive，well dressed girl walked by. As he ogles her，he accidentally turns the hose on his ugly，dowdy wife.
⑤比较举例大学英语六级考试上下文中的比较和举例，能揭示比较物或列举物之间的共性，我们可根据这些共性来推知有关词语的意思。例：
The consequences of epochal events such as wars and great scientific discoveries are not confined to a small geographical area.
Doctors believe that smoking cigarettes is detrimental to your health. They also regard drinking as harmful.
⑥因果时间因与果、时间的先与后都是事物发展变化过程中的必然关系，在利用上下文推测词义时，这些关系也至关重要。例：
Robert is considered peremptory administrator because he makes decisions without seeking the opinions of others.
When Mark was in pedantic mood，he assumed the manner of a famous professor and gave long lectures on boring, insignificant topics.
⑦常识包括我们的生活经历、经验常识以及自己专业方面的知识，在阅读到与自己专业相近的文章时，我们都会感到相对容易，这正是我们的专业知识在帮我们理解。例：
An apple falls down instead of up because of gravity.
An atomic clock is so precise that it can be used to check the accuracy of predictions based on Einstein’s relativity theories.
更多关于大学英语六级考试的备考技巧，备考干货，新闻资讯等内容，小编会持续更新。
⑽ 6月大学英语六级真题及答案解析「阅读理解」
Section A选词填空
Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on ,Answer Street 2 with a single line through the centre. You may not use any of the words in the bank more than once.
Questions 26 to 35 are based on the following passage.
Pursuing a career is an essential part of adolescent development. "The adolescent becomes an alt when he26__________ a real job." To cognitive researchers like Piaget, althood meant the beginning of an27__________ .
Piaget argued that once adolescents enter the world of work, their newly acquired ability to form hypotheses allows them to create representations that are too ideal. The28__________ of such ideals, without the tempering of the reality of a job or profession, rapidly leads adolescents to become29__________ of the non-idealistic world and to press for reform in a characteristically adolescent way. Piaget said: "True adaptation to society comes30__________ when the adolescent reformer attempts to put his ideas to work."
Of course, youthful idealism is often courageous, and no one likes to give up dreams. Perhaps, taken31__________ out of context, Piaget's statement seems harsh. What he was32__________ , however, is the way reality can modify idealistic views. Some people refer to such modification as maturity. Piaget argued that attaining and accepting a vocation is one of the best ways to modify idealized views and to mature.
As careers and vocations become less available ring times of33__________ , adolescents may be especially hard hit. Such difficult economic times may leave many adolescents34__________ about their roles in society. For this reason, community interventions and government job programs that offer summer and vacation work are not only economically __35__ but also help to stimulate the adolescent's sense of worth.
A. automatically
B. beneficial
C. capturing
D. confused
E. emphasizing
F. entrance
G. excited
H. existence
I. incidentally
J. intolerant
K. occupation
L. promises
M. recession
N. slightly
O. undertakes
Section B段落匹配
Directions: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.
Can societies be rich and green?
[A] our economies are to flourish, if global poverty is to be eliminated and if the well-being of the world's people enhanced—not just in this generation but in succeeding generations—we must make sure we take care of the natural environment and resources on which our economic activity depends." That statement comes not, as you might imagine, from a stereotypical tree-hugging, save-the-world greenie (环保主义者), but from Gordon Brown, a politician with a reputation for rigour, thoroughness and above all, caution.
[B] A surprising thing for the man who runs one of the world's most powerful economies to say? Perhaps; though in the run-up to the five-year review of the Millennium (千年的)Goals, he is far from alone. The roots of his speech, given in March at the roundtable meeting of environment and energy ministers from the G20 group of nations, stretch back to 1972, and the United Nations Conference on the Human Environment in Stockholm.
[C] "The protection and improvement of the human environment is a major issue which affects the well-being of peoples and economic development throughout the world," read the final declaration from this gathering, the first of a sequence which would lead to the Rio de Janeiro Earth Summit in 1992 and the World Development Summit in Johannesburg three years ago.
[D] Hunt through the reports prepared by UN agencies and development groups—many for conferences such as this year's Millennium Goals review—and you will find that the linkage between environmental protection and economic progress is a common thread.
[E] Managing ecosystems sustainably is more profitable than exploiting them, according to the Millennium Ecosystem Assessment. But finding hard evidence to support the thesis is not so easy. Thoughts turn first to some sort of global statistic, some indicator which would rate the wealth of nations in both economic and environmental terms and show a relationship between the two.
[F] If such an indicator exists, it is well hidden. And on reflection, this is not surprising; the single word "environment" has so many dimensions, and there are so many other factors affecting wealth—such as the oil deposits—that teasing out a simple economy-environment relationship would be almost impossible.
[G] The Millennium Ecosystem Assessment, a vast four-year global study which reported its initial conclusions earlier this year, found reasons to believe that managing ecosystems sustainably— working with nature rather than against it—might be less profitable in the short term, but certainly brings long-term rewards.
[H] And the World Resources Institute (WRI) in its World Resources 2005 report, issued at the end of August, proced several such examples from Africa and Asia; it also demonstrated that environmental degradation affects the poor more than the rich, as poorer people derive a much higher proportion of their income directly from the natural resources around them.
[I] But there are also many examples of growing wealth by trashing the environment, in rich and poor parts of the world alike, whether through unregulated mineral extraction, drastic water use for agriculture, slash-and-burn farming, or fossil-fuel-guzzling (大量消耗) transport. Of course, such growth may not persist in the long term—which is what Mr. Brown and the Stockholm declaration were both attempting to point out. Perhaps the best example of boom growth and bust decline is the Grand Banks fishery. For almost five centuries a very large supply of cod (鳕鱼) provided abundant raw material for an instry which at its peak employed about 40,000 people, sustaining entire communities in Newfoundland. Then, abruptly, the cod population collapsed. There were no longer enough fish in the sea for the stock to maintain itself, let alone an instry. More than a decade later, there was no sign of the ecosystem re-building itself. It had, apparently, been fished out of existence; and the once mighty Newfoundland fleet now gropes about frantically for crab on the sea floor.
[J] There is a view that modem humans are inevitably sowing the seeds of a global Grand Banks-style disaster. The idea is that we are taking more out of what you might call the planet's environmental bank balance than it can sustain; we are living beyond our ecological means. One recent study attempted to calculate the extent of this "ecological overshoot of the human economy", and found that we are using 1.2 Earth's-worth of environmental goods and services—the implication being that at some point the debt will be called in, and all those services—the things which the planet does for us for free-will grind to a halt.
[K] Whether this is right, and if so where and when the ecological axe will fall, is hard to determine with any precision—which is why governments and financial institutions are only beginning to bring such risks into their economic calculations. It is also the reason why development agencies are not
united in their view of environmental issues; while some, like the WRI, maintain that environmental progress needs to go hand-in-hand with economic development, others argue that the priority is to build a thriving economy, and then use the wealth created to tackle environmental degradation.
[L] This view assumes that rich societies will invest in environmental care. But is this right? Do things get better or worse as we get richer? Here the Stockholm declaration is ambiguous. "In the developing countries," it says, "most of the environmental problems are caused by under-development." So it is saying that economic development should make for a cleaner world? Not necessarily; "In the instrialized countries, environmental problems are generally related to instrialisation and technological development," it continues. In other words, poor and rich both over-exploit the natural world, but for different reasons. It's simply not true that economic growth will surely make our world cleaner.
[M] Clearly, richer societies are able to provide environmental improvements which lie well beyond the reach of poorer communities. Citizens of wealthy nations demand national parks, clean rivers, clean air and poison-free food They also, however, use far more natural resources—fuel, water (all those baths and golf courses) and building materials.
[N] A case can be made that rich nations export environmental problems, the most graphic example being climate change. As a country's wealth grows, so do its greenhouse gas emissions. The figures available will not be completely accurate. Measuring emissions is not a precise science, particularly when it comes to issues surrounding land use; not all nations have released up-to-date data, and in any case, emissions from some sectors such as aviation are not included in national statistics. But the data is exact enough for a clear trend to be easily discernible. As countries become richer, they proce more greenhouse gases; and the impact of those gases will fall primarily in poor parts of the world.
[O] Wealth is not, of course, the only factor involved. The average Norwegian is better off than the average US citizen, but contributes about half as much to climate change. But could Norway keep its standard of living and yet cut its emissions to Moroccan or even Ethiopian levels? That question, repeated across a dozen environmental issues and across our diverse planet, is what will ultimately determine whether the human race is living beyond its ecological means as it pursues economic revival.
注意：此部分试题请在答题卡2上作答。
36. Examples show that both rich and poor countries exploited the environment for economic progress.
37. Environmental protection and improvement benefit people all over the world.
38. It is not necessarily true that economic growth will make our world cleaner.
39. The common theme of the UN reports is the relation between environmental protection and economic growth.
40. Development agencies disagree regarding how to tackle environment issues while ensuring economic progress.
41. It is difficult to find solid evidence to prove environmental friendliness generates more profits than exploiting the natural environment.
42. Sustainable management of ecosystems will prove rewarding in the long run.
43. A politician noted for being cautious asserts that sustainable human development depends on the natural environment.
44. Poor countries will have to bear the cost for rich nations's economic development.
45. One recent study warns us of the danger of the exhaustion of natural resources on Earth.
Section C仔细阅读
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A. , B. , C. and D.. You should decide on the best choice and mark the corresponding letter on Answer sheet with a single line through the centre.
Passage One
Questions 46 to 50 are based on the following passage.
Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy.
So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year.
Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates—especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the instry hopes.
In theory, interactive advertising can engage viewers in a way that 30-second spots do not Unilever recently ran an interactive campaign for its Axe deodorant (除臭剂), which kept viewers engaged for more than three minutes on average.
The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has surged: it expects its revenues almost to triple this year. BSkyB, Britain's biggest satellite-television service, already provides 9 million customers with interactive ads.
Yet there are doubts whether people watching television, a "lean back" medium, crave interaction. Click-through rates have been high so far (around 3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.
46. What does Colin Dixon mean by saying "It's been the year of interactive television advertising for the last ten or twelve years(Lines 4-5, Para. 1)?
A. Interactive television advertising will become popular in 10-12 years.
B. Interactive television advertising has been under debate for the last decade or so.
C. Interactive television advertising is successful when incorporated into situation comedies.
D. Interactive television advertising has not achieved the anticipated results.
47. What is the public's response to Cablevision's planned interactive TV advertising program?
A. Pretty positive.
B. Totally indifferent.
C. Somewhat doubtful.
D. Rather critical.
48. What is the impact of the wide use of digital video recorders on TV advertising?
A. It has made TV advertising easily accessible to viewers.
B. It helps advertisers to measure the click-through rates.
C. It has placed TV advertising at a great disadvantage.
D. It enables viewers to check the sales items with ease.
49. What do we learn about Unilever's interactive campaign?
A. It proves the advantage of TV advertising.
B. It has done well in engaging the viewers.
C. It helps attract investments in the company.
D. It has boosted the TV advertising instry.