有关广告型的英语阅读理解
1. 写一篇关于广告的英语作文
广告之所以存在是有其特殊意义的，它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造，通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理，使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中，商品和服务信息绝大多数都是通过广告传递的，平面广告通过文字、色彩、图形将信息准确地表达出来，而二维广告则通过声音、动态效果表达信息，通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
(1)有关广告型的英语阅读理解扩展阅读
以广告活动的参与者为出发点，广告构成要素有：广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点，广告信息传播过程中的广告构成要素主要包括：广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动，主要表现在：广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经营机构（广告主）传送给一群用户和消费者；做广告需要付费；广告进行的传播活动是带有说服性的；广告是有目的、有计划，是连续的。
广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费者得到有用的信息。
2. 求一篇关于广告的发展的英语文章
前瞻产业研究院最新发布的《2014-2018年 中国广告行业市场前瞻与投资战略规划分析报告前瞻》显示，2013年，我国广告市场继续保持平稳增长，以刊例价计算，广告投放总额为6693亿元，同比增长14.5%，高于GDP9.2%的增长率;行业实际经营额突破3000亿元，广告市场规模跻身世界前列。
在细分市场领域，尽管新媒体广告给传统媒体广告的发展带来了一定冲击，但传统媒体广告市场多年来积累的影响力量难以轻易动摇，传统媒体广告仍旧在广告市场中占据主导地位。据统计，2009-2013年，电视台、报社、广播电台、期刊等传统媒体广告经营额均实现了不同程度的上涨，且它们都在发展战略上进行调整以应对新兴媒体带来的冲击。
3. 六年级英语 阅读下面广告，选择正确答案。 就问一题！说为什么选那个 急求解！
A 它平时从十一时半开始到下午两点，下午的时间只有两小时，英语中12点过才叫aftrnoon。
weekdays指的是工作日 最后的八点到十点是周末。am是早上，pm是下午。有点罗嗦，不知道看的懂不
4. 请帮忙解答一下这些广告英语题
D E E C C B
第一题用排除法，D的意思是广告并非私人交流，当然是对的。
第二题问广告常用的几种文学修辞手法，当然选E，simile, personification, and metaphor（明喻、拟人、暗喻）
第三题问销售目标有哪些特征，四个都对，所以选E。
第四题问广告与宣传有什么不同，这个很好答，网上也能找到两者的区别，广告由广告人直接付费，而宣传不是，见http://www.google.com/search?hl=zh-TW&newwindow=1&q=%E2%80%9Cadvertising+differs+from+publicity%E2%80%9D&lr=，用排除法也可以。
第五题问客户的三种类别，这个有现成的答案，选C，见http://books.google.com/books?id=yz31LxgQijMC&pg=PA94&lpg=PA94&dq=%22current+customers,+prospective+customers,+and+centers+of+influence+%22&source=web&ots=4t-XY4lkjd&sig=cQT21ivak-VicC68MHaQpnia20c&hl=zh-TW&sa=X&oi=book_result&resnum=2&ct=result
最后一题最简单，问下列哪种方法用于展示产品的关键优点或特性，当然选B，即Demonstration（演示）
2019年6月大学英语四级阅读理解训练：广告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
6. 高一英语阅读理解 话题：视频广告 题材：议论文。求答案 谢谢
田野的日子适合成长。特别是在少女裙裾既将盛开的三月，田野中的男儿，那眼神像枚直入岁月的钢钉，吐露着一种不可撼动的品质。一些花，精力旺盛，相伴着粗犷的男儿，看一束玫瑰把它那不需琢磨的红，伸展。
7. 七年级英语阅读理解及答案
第一篇：
Dear readers, I was shocked to learn that some of you were tearing up the SSP. You were also taking this nice little newspaper and, scissors in hand, cutting it into pieces! Why would anyone do such a thing? Was it anger? Vandalism? The answer, as it turned out, was a delightful surprise: you were just being very good students.
Many of you are using the SSP to improve your English. You are cutting out headlines, stories and pictures and pasting them in your notebooks. I have seen some of your work and it is very creative. The headlines, pictures and stories are cut and pasted on the left side pages of your notebooks. In the spaces between the cuttings, you have added clever drawings and clever comments. The right side pages of the notebooks you have used as word banks to build up your vocabulary.
The SSP is designed to be used in your schoolwork. The stories are written with the objective of being interesting and informative but they are also intended to help you with your studies. So it’s a good idea to save the SSP after you read it. So keep cutting up the SSP. I think it’s a great idea!
See how some creative students save the SSP on Page 8!
阅读短文，选择正确答案。
1. From the first paragraph we know that _____.
A. The writer was shocked about tearing up the SSP.
B. You were also cutting these nice magazines into pieces!
C. The one who did such a thing was anger and Vandalism.
D. The one who did such a thing was very bad student.
2. The purpose of using the SSP is .
A. to shock the readers B. to improve our English
C. destroy the newspapers D. to spend the boring time
3. What does the word “pasting” mean in Chinese?
A. 撕开B. 剪辑C. 黏贴D. 组合
4. The writer thinks that savings the SSP is _______.
A. terrible B. worried C. great. D. bad
5. Which of the following is NOT true from the passage?
A. I have seen some of your creative work.
B. There are word banks on the right side pages of the notebooks.
C. The SSP is designed to be used in your housework.
D. How creative the students save the SSP!
第二篇：
If a teacher asks, "What does the word ’March’ mean?", most students would not say it is the name of a month or a way of walking. They would say it is the name of a car! This is the power of advertising.
Every day, we watch or read all kinds of advertisements on TV, at the train stations, in newspapers and magazines, and even on buses and subways.
Advertisements have become part of our lives and we don’t even feel them. The advertisements give us some advice about goods and services. We can make our best choices according to some advertisements. For the sellers, the advertisements for their procts can make more people know their goods, and make their sales go up very quickly.
But there are also many disadvantages to advertisements. Too many advertisements waste our time. Sometimes, people have to meet the advertisements that they don’t like. On the other hand, some of the advertisements are bad, giving people wrong information and planning to cheat people who are eager to solve their problems.
In short, advertisements are the magical things!
阅读短文,选择正确答案。
1. It’s an opinion that _______.
A. many students say "March" is the name of a car
B. people watch or read all kinds of advertisements every day
C. too many advertisements waste our time now
D. some advertisements give people wrong information
2. What does the underlined word "power" mean in Chinese?
A.能力 B.动力 C.力量 D.电能
3. From the passage, we know that _______________.
A. the advertisement can be found in our life easily
B. the advertisement can change the meaning of a word
C. the advertisement can make the goods much better than before
D. everyone likes watching the advertisements
4. Which of the following is NOT true according to the passage?
A. There are all kinds of advertisements on TV, on buses and subways.
B. The advertisements give us some suggestions about goods and services.
C. There are few disadvantages to advertisements in our daily life.
D. People could meet the bad advertisements though they don’t like them.
5. This passage mainly tells us ______________.
A. advertisements have become all of our lives
B. the advertisements make the sales go up very quickly
C. some of the advertisements are bad
D. advertisements are the magical things
>>>>>>答案解析<<<<<<
第一篇：
【语篇解读】
我们的外教Larry惊讶地发现有一些读者在“破坏”SSP的报纸，而且还乐此不疲!竟然他们还是非常优秀的学生。原因是他们中有许多正在使用SSP来提高英语水平。SSP的目的是用在你的学业上。这些故事除了趣味性和知识性，也旨在帮助你的学习。
【长难句注释】
The SSP is designed to be used in your schoolwork. The stories are written with the objective of being interesting and informative but they are also intended to help you with your studies. So it’s a good idea to save the SSP after you read it.
SSP的目的是用在你的学业上。这些故事都是带有趣味性和知识性的目的而写的，但他们也旨在帮助你的学习。所以在读完SSP报纸之后再裁剪下来是一个好主意。
1. A 细节理解题 从短文第1段的第1个句子Dear readers, I was shocked to learn that some of you were tearing up the SSP. 可知作者对一些读者在“破坏”SSP的报纸感到很震惊。故选A。
2. B 细节理解题 从短文第2段的第1个句子Many of you are using the SSP to improve your English. 可知使用SSP报纸的目的在于提高英语。故选B。
3. C 词义猜测题 从短文第2段的第2个句子You are cutting out headlines, stories and pictures and pasting them in your notebooks. 可知你在把标题、故事和图片剪出来并把它们黏贴在你的笔记本上。故选C。
4. C 观点态度题 从短文第3段的第5个句子I think it’s a great idea! 可知作者认为保存SSP报纸是好主意。故选C。
5. C 推理判断题 从短文第3段的第1个句子The SSP is designed to be used in your schoolwork. 可知SSP报纸不是被设计用在你的家务活上，而是在学业上。故选C。
第二篇：
【语篇解读】
曾经有广告把“March”说成是小汽车的名字，可将广告的力量有多大。每天我们可知到处看到各种各样的广告。广告已经成为我们生活的'一部分，有很多优点，但也有许多缺点，甚至给人以错误的信息。总之，广告是神奇的东西。
【长难句注释】
Sometimes, people have to meet the advertisements that they don’t like. On the other hand, some of the advertisements are bad, giving people wrong information and planning to cheat people who are eager to solve their problems.
有时候人们不得不看那些他们不喜欢的广告。在另一方面，有些广告是不好的，给人以错误的信息，并计划欺骗那些急于解决他们的问题的人们。
1. C 观点态度题 从短文第4段的第2个句子Too many advertisements waste our time. 可知这是一些人认为太多的广告会浪费我们的时间。故选C。
2. C 词义猜测题 从短文第1段的第2、3个句子They would say it is the name of a car! This is the power of advertising. 人们把“march”说成是一辆小汽车的名字!可知这就是广告的力量。故选C。
3. A 细节理解题 从短文第2段的第1个句子Every day, we watch or read all kinds of advertisements on TV, at the train stations, in newspapers and magazines, and even on buses and subways. 可知。故选A。
4. C 推理判断题 从短文第4段的第1个句子But there are also many disadvantages to advertisements. 可知广告有很多不利点，不是没有。故选C。
5. D 主旨大意题 短文的主题和中心思想是告诉我们广告是有魔法的东西。故选D。
8. 高中高三作文1500字：突破英语广告类阅读理解
作文标题： 突破英语广告类阅读理解
关 键 词： 阅读 高中高三 1500字
字 数： 1500字作文
本文适合： 高中高三
作文来源： https://zw.liuxue86.com
本作文是关于高中高三1500字的作文，题目为或团：《突破英语广告类阅读理解》，欢迎大家踊跃投稿。 [例1]（NMET2001，阅读E篇） HOW TO BOOK Booking opens for Beckett Shorts on 8 September BY TELEPHONE For credit card（信用卡）bookingsCalls are answered BOX OFFICE 01789 295623 9am-8pm（Mon-Sat） 0541 541051（24hours，7days，nobookingcharge） BYFAX For credit card bookingsPlease allow at least 48 hours for reply，if required BOX OFFICE 01789 261974 or 01862 387765 BY POST Please enclose（附上）a cheque or credit card details together with an SAE or add 50p to the total amount（总额）to cover postagePlease send to the Box Office，RST，Stratford-upon-Avon，CV376BB Booking opens for all other plays on19 September IN PERSON BOX OFFICE RST hall，9：30am-8pm（Mon-Sat） （6pmwhen theatres are closed） OVER SEAS BOOKING The easiest method of payment is by credit card You can also pay by：Eurocheque（up to￡500）you’re your card number written on the back PAYING FOR YOUR TICKETS CREDIT CARDS We accept Visa，Master Card，American Express and Diners ClubPlease give the card number，name and address of card holder CHEQUES Cheques and postal orders should be payable to：Royal Shakespeare Theatre 1In which of the following ways of booking does one probably have to pay extra money？ AIn personBBy telephoneCBy faxDBy post 2One has to wait for 2 days or longer for a reply if he/she pays Ain person Bby telephone Cby fax Dby post 3What is a useful number to call at 11 amSunday？ A01789 295623 B0541 541051 衫衡橘C01789 261174 D01862 387665 解析：本篇旨在考查学生的英语实用能力。标题是如何订票。先大致浏览一下小标题，然后即可看问题，并迅速找到要查找信息的相拦喊应位置。 1问哪一种订票方式可能会有附加费用。答案为D依据是文中BYPOST项下有or add 50p to the total amount to cover postage（或者是在订票费总额上再加上50便士的邮资）这样一句。 2问以哪种方式付费必须等两天或更长时间才可以得到答复。答案是CBYFAX项下有Please allow at least 48 hours for reply，if required 3问星期天上午11点可以打哪个电话号码。在第一个BOXOFFICE项下可找到答案B0541541051（24hours，7days）。另一号码01789295623根据信息9am-8pm（Mon-Sat），星期天不可用。而选项C和D中的号码是FAX号码。所以，正确答案为B项。 [例2]BDU dailycn/b DAILY LAUNCHES B D U BUSINESS DAILY UPDATE Want to keep abreast（赶得上）of the dynamic pulse（有力的脉博）of ’s economy？ Get a glance at the most important business activities taking place here every day through Business Daily Update，a service offered by Daily information via the World Wide Web Placed under 10 categories，over 25 news items appear each day with the top three event high lighted all in English Business Daily update is just a few mouse clicks away Subscribe to BDU for an annual fee of US$ 240E-mail and fax services are also available upon request For more information，please contact Business Daily Update： Tel：（010）64941107，（010）64924488ext2000；Fax： 86-10-64941125 Email： [email protected] Url： 1If>dailycn/b 1If you get into BDU，you can ____ Afind out everything in Bget the most important business information in the world Cget the information about the latest business activities taking place in Dget all the information in Daily 2This adWill be very helpful to ____ Aforeign businesspeople Bforeign travelers CChinese people D Daily reporters 3To get the information from BDU everyday，you must____ Aunderst and Chinese Bknow something about the mouse Cknow how to operate a puter Dhowtouseafaxmachine 4If you have dailycn/b，you can get in touch with BDU by ____ Atelephone Bfax CE-mail Dinternet 答案及解析： 1C由题目下面的“BUSINESS DAILY UPDATE”和文章内容的第二段第一句可知，正确答案为C项。 2A由第一自然段中的“……’s economy（中国的经济）”可知，是对外国企业、商人而言的，如果对国内企业，其表达方式为：our country’s economy 3从第二自然段的Via the World Wide Web（通过万维网）可知，是从计算机上获取信息。因此正确答案是C 4D因为本题题干给出的是网址（http），所以通过上因特网与BDU联系。而C项的E-mail地址在短文中给出了，而本题题干没有涉及。
9. 求几篇是海报,广告,通知这类的英语阅读例题,并解释
如下通知:
1.To furthur enhance the ability of oral English of the students, the student union is planing to hold an English speech competition.
2. The participants should be the senior students
3. Please sign up before 30th,April at students' office
4. The contest will be held on 2pm. 8th, May at the reading room.
5.we have invited 3 teachers to be the judges, and there will be 6 winners to be awarded.
6. we welcome all the students to listen to the speech.
注释:
1.为了提高学生的英语口语水平，校学生会约定举行一个英语演讲比赛。
2.参加者是高中学生
3.报告时间与地点 4月30日以前 学生办公室
4.比赛的时间与地点 5月8日下午2点阅览室
5.3位老师将被邀请当评判，前6名优胜者将获奖
6.欢迎全体学生去听演讲比赛