以廣告為主題的英語閱讀理解
1. 關於廣告的英語對話閱讀
對話教學是新課程改革背景下積極倡導的一種教學形態,是一種尊重主體性、體現創造性、追求人性化的教學。下面是我精心收集的關於廣告的英語對話,希望大家喜歡!
關於廣告的英語對話篇一
a: how could we advertise our celebrations to mark the centenary of the founding of the university?
B; I』m sure we could get one or two tv panies to e in. perhaps the president could invite them and do an interview.
A: that』s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.
B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.
A: we could contact alumni who work for large, well-know panies. They might be able to arrange cheap advertising in exchange for some free tickets.
B; good thinking! We should also print some leaflets for students to distribute.
A: we should put some mp3ation about it on the home page of our university website. When people visit the website, they』ll see the mp3ation.
B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.
A; ok. Let』s get to work on our advertising campaign.
關於廣告的英語對話篇二
A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.
B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.
A; I think that there are too many of them. I think that panies spend far too much money on advertising. They should have lower prices instead. Then they would see more.
B; I see your point, but if panies didn』t spend money on advertising, no one would hear about their procts. I agree that some fomp3 of advertising can be annoying. I don』t like it when people try to give you leaflets with mp3ation about procts you have no intention of buying.
A; I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.
B; yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can』t avoid them. I like the way that advertising agencies use edy in their campaign.
A; I like that too. I don』t like the way that advertising campaign often tell you if you don』t buy a certain proct, you』re not cool or modern or efficient or something.
B: that kind of advertising seems to be very mon with brand name procts. They are always trying to maintain brand loyalty.
關於廣告的英語對話篇三
Our pany is thinking of telecasting an advertisement at the Central Television Station. Is it all right?
我們公司想在中央電視台播個廣告,可以嗎?
Sure, when do you plan to telecast?
可以,你們打算什麼時間播?
Our procts have already begun selling in China. In order to let everyone know about our procts, the time of telecast should be as early as possible.
我們的產品已經開始在中國銷售,為了讓大家都知道我們的產品,播廣告的時間越早越好。
You have contacted us too late, there will be difficulty in making the arrangements immediately.
你們聯絡得太晚了,馬上安排有困難。
"關於廣告的英語對話"的人還:
2. 英語閱讀理解求解
誰是世上最好的推銷員?
哈里念完了大學,想在城裡找一份工作。有一天,他看到一個窗口的廣告。它說:「誠聘,世界上最好的推銷員。高薪。」
「我是一個偉大的推銷員」,哈利對自己說。 「我敢肯定,我可以賣任何東西,我就進去應聘這份工作。」
所以,哈里就走進亂余了大樓。在裡面他見到了一個經理。他對那位經理說:「早上好,我看到你們的廣告,我認為我是世界上最好的推銷員,請僱用我吧,謝謝。」
「你必須證明你是最好的」,經理說。
「你給我測試,我一定通過」,哈利說。
「好」,經理說,他從辦公桌唯慎里掏出一盒糖果。 「這糖果上周我買了一千盒,如果你能在本周結束之前把它們全賣掉,你就能得到這份工作。」
「這很簡單」,哈利說。
他把那糖果拿去,就離開了辦公室。
每一天,一整天,他從這家店走到那家店,竭力想推銷糖果。但他一盒也沒賣嘩山滾出去。這些糖果真差勁,連送人都不要。
一周結束了,他又回見那位經理。 「對不起,先生」,他說。 「我錯了,我不是世界上最好的售貨員,但我知道那人是誰。」
「哦」,經理說。 「那你認為最好的是誰?」
「那位把一千盒糖果賣給你的人。」
~~~~~~~~純人手翻譯,歡迎採納~~~~~~~~
原文如下:
Who Is the Best Salesman in the World?
Harry finished his college and wanted to find a job in the city. One day he saw an advertisement in a window. It said, "Wanted. The best salesman in the world. Top Pay."
"I'm a great salesman," Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
So Harry went into the building. He saw a manager in it. He said to the manager, "Good morning. I saw your advertisement. I think I'm the best salesman in the world. Give me the job, please."
"You must prove that you're the best, " the manager said.
"I'll pass every test that you give me," Harry said.
"Good," the manager said, and he took a box of sweets out of his desk. "Last week I bought a thousand boxes of this sweets. If you can sell them all before the end of the week, you can have the job."
"That's easy," Harry said.
He took the boxes of sweets and left the office.
Every day and all day he went from shop to shop, trying to sell boxes of the sweets. But he couldn't sell one. The sweets were so bad that he couldn't even give them away.
At the end of the week he went back to the manager. "I'm sorry, sir," he said. "I was wrong about myself. I'm not the best salesman in the world, but I know who is."
"Oh," said the manager. "Who do you think is the best?"
"The person who sold you a thousand boxes of the sweets."
1. The manager told Harry_________.
答案:D. he must show he was the best salesman in the world
參考原文:"You must prove that you're the best, " the manager said.
2. Harry could get the job if_________.
答案:A. he sold a thousand boxes of sweets
參考原文:If you can sell them all before the end of the week, you can have the job.
3. Harry thought it was easy to sell the sweets because_________.
答案:A. he thought he was a great salesman and he could sell anything
參考原文:Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
4. Harry couldn't sell the sweets because_________.
答案:B. the sweets were too bad
參考原文:The sweets were so bad that he couldn't even give them away.
5. From the story we know that_________.
答案:D. Harry got the job
參考原文:I was wrong about myself. I'm not the best salesman in the world.
3. 高一英語閱讀理解 話題:視頻廣告 題材:議論文。求答案 謝謝
田野的日子適合成長。特別是在少女裙裾既將盛開的三月,田野中的男兒,那眼神像枚直入歲月的鋼釘,吐露著一種不可撼動的品質。一些花,精力旺盛,相伴著粗獷的男兒,看一束玫瑰把它那不需琢磨的紅,伸展。
4. 廣告英語考試作文 用英語寫一篇對任意一則廣告的分析
Advertisements
「廣告」
Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
It is true that in economic activities advertisements play an important role. They tell people about new procts and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.
在現代社會中,廣告隨處可見,它們出現在電視螢光幕上,在報紙和雜志上也佔有顯著地位。它們展示或畫在牆上,甚至在公車上。說實在的,今天在公共場所,很難沒有廣告。
廣告在經濟活動中,確實扮演了重要角色。它們告訴大眾新產品,並且有助銷售。不幸的是,有些廣告不誠實,它們千方百計欺騙消費者,因此,我們固然承認廣告能幫助我們,但我們也要時常對它們小心。
5. 求幾篇是海報,廣告,通知這類的英語閱讀例題,並解釋
如下通知:
1.To furthur enhance the ability of oral English of the students, the student union is planing to hold an English speech competition.
2. The participants should be the senior students
3. Please sign up before 30th,April at students' office
4. The contest will be held on 2pm. 8th, May at the reading room.
5.we have invited 3 teachers to be the judges, and there will be 6 winners to be awarded.
6. we welcome all the students to listen to the speech.
注釋:
1.為了提高學生的英語口語水平,校學生會約定舉行一個英語演講比賽。
2.參加者是高中學生
3.報告時間與地點 4月30日以前 學生辦公室
4.比賽的時間與地點 5月8日下午2點閱覽室
5.3位老師將被邀請當評判,前6名優勝者將獲獎
6.歡迎全體學生去聽演講比賽
6. 廣告利弊英語作文
對於如今的廣告,有利也有弊,我們不能過分依賴廣告。下面是關於廣告利弊英語作文,歡迎閱讀!
篇一:The advantage and disadvantage of the advertisement
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.
(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.
However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
篇二:廣告的利弊
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society.
篇三:廣告的利弊The Advantage and Disadvantage of Advertisement
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
隨著信息化的發展,人們有更多的機會選擇自己喜歡的商品。但是商品越多,人們在選擇的時候就越困惑。因此,廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成,而有些人則相反。至於我,我在中立的立場。
On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?
一方面,廣告有助於人們更好地了解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下,廣告對消費者是免費的。而且,廣告也比包裝盒上的.說明書要有趣得多,因為廣告包含各種元素,如圖片,視頻,情節等。難道你不覺得這是選擇產品的一種好方法嗎?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.
7. 高中高三作文1500字:突破英語廣告類閱讀理解
作文標題: 突破英語廣告類閱讀理解
關 鍵 詞: 閱讀 高中高三 1500字
字 數: 1500字作文
本文適合: 高中高三
作文來源: https://zw.liuxue86.com
本作文是關於高中高三1500字的作文,題目為或團:《突破英語廣告類閱讀理解》,歡迎大家踴躍投稿。 [例1](NMET2001,閱讀E篇) HOW TO BOOK Booking opens for Beckett Shorts on 8 September BY TELEPHONE For credit card(信用卡)bookingsCalls are answered BOX OFFICE 01789 295623 9am-8pm(Mon-Sat) 0541 541051(24hours,7days,nobookingcharge) BYFAX For credit card bookingsPlease allow at least 48 hours for reply,if required BOX OFFICE 01789 261974 or 01862 387765 BY POST Please enclose(附上)a cheque or credit card details together with an SAE or add 50p to the total amount(總額)to cover postagePlease send to the Box Office,RST,Stratford-upon-Avon,CV376BB Booking opens for all other plays on19 September IN PERSON BOX OFFICE RST hall,9:30am-8pm(Mon-Sat) (6pmwhen theatres are closed) OVER SEAS BOOKING The easiest method of payment is by credit card You can also pay by:Eurocheque(up to£500)you』re your card number written on the back PAYING FOR YOUR TICKETS CREDIT CARDS We accept Visa,Master Card,American Express and Diners ClubPlease give the card number,name and address of card holder CHEQUES Cheques and postal orders should be payable to:Royal Shakespeare Theatre 1In which of the following ways of booking does one probably have to pay extra money? AIn personBBy telephoneCBy faxDBy post 2One has to wait for 2 days or longer for a reply if he/she pays Ain person Bby telephone Cby fax Dby post 3What is a useful number to call at 11 amSunday? A01789 295623 B0541 541051 衫衡橘C01789 261174 D01862 387665 解析:本篇旨在考查學生的英語實用能力。標題是如何訂票。先大致瀏覽一下小標題,然後即可看問題,並迅速找到要查找信息的相攔喊應位置。 1問哪一種訂票方式可能會有附加費用。答案為D依據是文中BYPOST項下有or add 50p to the total amount to cover postage(或者是在訂票費總額上再加上50便士的郵資)這樣一句。 2問以哪種方式付費必須等兩天或更長時間才可以得到答復。答案是CBYFAX項下有Please allow at least 48 hours for reply,if required 3問星期天上午11點可以打哪個電話號碼。在第一個BOXOFFICE項下可找到答案B0541541051(24hours,7days)。另一號碼01789295623根據信息9am-8pm(Mon-Sat),星期天不可用。而選項C和D中的號碼是FAX號碼。所以,正確答案為B項。 [例2]BDU dailycn/b DAILY LAUNCHES B D U BUSINESS DAILY UPDATE Want to keep abreast(趕得上)of the dynamic pulse(有力的脈博)of 』s economy? Get a glance at the most important business activities taking place here every day through Business Daily Update,a service offered by Daily information via the World Wide Web Placed under 10 categories,over 25 news items appear each day with the top three event high lighted all in English Business Daily update is just a few mouse clicks away Subscribe to BDU for an annual fee of US$ 240E-mail and fax services are also available upon request For more information,please contact Business Daily Update: Tel:(010)64941107,(010)64924488ext2000;Fax: 86-10-64941125 Email: [email protected] Url: 1If>dailycn/b 1If you get into BDU,you can ____ Afind out everything in Bget the most important business information in the world Cget the information about the latest business activities taking place in Dget all the information in Daily 2This adWill be very helpful to ____ Aforeign businesspeople Bforeign travelers CChinese people D Daily reporters 3To get the information from BDU everyday,you must____ Aunderst and Chinese Bknow something about the mouse Cknow how to operate a puter Dhowtouseafaxmachine 4If you have dailycn/b,you can get in touch with BDU by ____ Atelephone Bfax CE-mail Dinternet 答案及解析: 1C由題目下面的「BUSINESS DAILY UPDATE」和文章內容的第二段第一句可知,正確答案為C項。 2A由第一自然段中的「……』s economy(中國的經濟)」可知,是對外國企業、商人而言的,如果對國內企業,其表達方式為:our country』s economy 3從第二自然段的Via the World Wide Web(通過萬維網)可知,是從計算機上獲取信息。因此正確答案是C 4D因為本題題干給出的是網址(http),所以通過上網際網路與BDU聯系。而C項的E-mail地址在短文中給出了,而本題題干沒有涉及。
8. 求一篇關於廣告的發展的英語文章
前瞻產業研究院最新發布的《2014-2018年 中國廣告行業市場前瞻與投資戰略規劃分析報告前瞻》顯示,2013年,我國廣告市場繼續保持平穩增長,以刊例價計算,廣告投放總額為6693億元,同比增長14.5%,高於GDP9.2%的增長率;行業實際經營額突破3000億元,廣告市場規模躋身世界前列。
在細分市場領域,盡管新媒體廣告給傳統媒體廣告的發展帶來了一定沖擊,但傳統媒體廣告市場多年來積累的影響力量難以輕易動搖,傳統媒體廣告仍舊在廣告市場中占據主導地位。據統計,2009-2013年,電視台、報社、廣播電台、期刊等傳統媒體廣告經營額均實現了不同程度的上漲,且它們都在發展戰略上進行調整以應對新興媒體帶來的沖擊。
9. 2019年6月大學英語四級閱讀理解訓練:廣告
2019年6月大學英語四級閱讀理解訓練:廣告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案:DADC
10. 談談對廣告的認識(英語作文)
廣告的利與弊 The advantage and disadvantage of the advertisement Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to procing fake diplomats. (from domestic articles to machinery. from toys to aircrafts.)It` no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits. However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems. It`s high time we took urgent and effective measures to curb this phenomenon. ①Firstly. we should intensify the effects to supervise the ads markets. It`s crucial that we must regulate the ads market strictly to avoid someone`s availing himself or herself of the loophole of the market management. ②Secondly. whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly. we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice. will our society be purified into a paradise for us to live in. 廣告的利與弊 廣告在當今社會中無處不在.看起來無論你走到哪裡.她都會映入你的眼簾:超市.地鐵.車站.公共建築的牆體.垃圾桶甚至T恤衫.廣告的內容可以關於任何東西:從賣電話到租房.從治療疑難雜症到辦假證./(從家用物品到大型機器.從玩具到航天器) 毫不誇張的說.我們生活在一個廣告世界裡. 廣告的優點很明顯.它給我們提供大批量的商品和服務.供我們做出最好的選擇.對於商家而言.他們可以利用廣告展示自己商品的特點.以便抓住消費者的視線來獲取利潤. 然而.我們也不能小視廣告的缺點.①太多的廣告會搞亂我們的生活並浪費我們寶貴的時間.它們打斷電視節目.塞滿我們的信箱.損毀了我們對自然的欣賞代替興趣.人們通常對它們感到負擔而不是滿足.②另一方面.有些廣告是非法的.傳遞錯誤信息並意在欺騙那些想急於解決問題的人. 該到了我們採取緊急並有效措施來抑制這一現象的時候了.①我們應加大市場監管的力度.關鍵是我們要嚴格規范市場秩序以避免有些人鑽市場管理的漏洞.②任何利用廣告欺騙消費者的人都應受到懲罰或入獄.③我們應教育人們遵守法律並把誠實守信放在首位.只有把這些措施付諸實踐.我們的社會才會被凈化成一個居住的天堂.