英語長篇閱讀關於廣告媒介
2019年6月大學英語四級閱讀理解訓練：廣告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
② 廣告利弊英語作文
對於如今的廣告，有利也有弊，我們不能過分依賴廣告。下面是關於廣告利弊英語作文，歡迎閱讀!
篇一：The advantage and disadvantage of the advertisement
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.
(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.
However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
篇二：廣告的利弊
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society.
篇三：廣告的利弊The Advantage and Disadvantage of Advertisement
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
隨著信息化的發展，人們有更多的機會選擇自己喜歡的商品。但是商品越多，人們在選擇的時候就越困惑。因此，廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成，而有些人則相反。至於我，我在中立的立場。
On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?
一方面，廣告有助於人們更好地了解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下，廣告對消費者是免費的。而且，廣告也比包裝盒上的.說明書要有趣得多，因為廣告包含各種元素，如圖片，視頻，情節等。難道你不覺得這是選擇產品的一種好方法嗎?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.
③ 關於廣告的英語作文
想找.好.的英語輔導中心的話 其實選擇天丅英語中心的人好像還蠻多的，如果是練口語的話 要自己努力大膽的多和外教說話，選擇學習中心最主要的是否適合你！Now, public service announcements on television can be seen everywhere, and that more and more ad-written humor, the more thought-provoking. Cldren's channels such as a public service: a cans were thrown into the train, on the train of people kicked back and forth, no one to pick up litter thrown. Finally, only one person, sent a television sound: "The ball was on the th." That person to pick up the cans into a trash can. "The ball into it." I had to laugh. After reading ts ad, I can not help but tnk of our real life, in fact littering is a transmission belt, and once I play in the playground, a classmate I had a piece of candy at the same time, he also put sugar into s mouth , Tang Z throw the ground, I would have liked thrown into the garbage, but I can not help but throw in the ground. An example of ts is very common. "I hope that Cnese civilization and the Olympic Games." Hopes people who see the thought-provoking public service announcements could understand: civilization we can not rely on other people, we can not rely on their own, as long as everyone is a small step forward, one step would be to let the community Big step. 現在，在電視上公益廣告隨處可見，那廣告詞寫得越來越幽默，也越來越發人深省了 就像少兒頻道的這樣一個公益廣告：一個易拉罐被扔到了火車上，在火車上的人踢來踢去，誰也不撿起來扔到垃圾箱。最後，只剩下一個人，電視發出了這樣一個音：「號得球。」那個人把易拉罐撿起來扔到了垃圾桶。「球進啦。」都得我哈哈大笑 看完了這個廣告，我不禁想起了我們實際生活，實際上亂扔垃圾是帶傳染的，有一次，我在操場上玩，有個同學個了我一塊糖，同時他也把糖塞到嘴裡，糖紙往地上一扔，我本想扔進垃圾道，但我也情不自禁的往地上一扔。這樣的例子也很常見 「文明的中國盼奧運。」希望人們看到那些發人深省的公益廣告後能明白：文明光靠別人也不行，光靠自己也不行，只要邁出一小步，就會讓社會邁出一大步。
④ 關於廣告的英語作文！
寫作思路：根據題目要求，以「廣告」作為主題，可以以大部分商家的廣告過度宣傳作為主線，描述自己對該類廣告的看法，正文：
Every day when we turn on the TV-set, what appears into our eyes first is advertisement. Some people think that advertisements have many advantages, while I take no interests in them at all. On the contrary, they are a great nuisance in my mind.
當我們每天打開電視時第一眼看到的就是廣告。有些人認為廣告有許多優點，但是我卻對他們毫無興趣。相反，他們是我心目中的一大公害。
There are two main disadvantages of advertisements.
廣告主要有兩個缺點。
For one thing, advertisements often mislead us. Most sellers on advertisements boast that their procts are superior to other ones in the markets. However, they are inferior in quality. When people fall for the tricks, they can do nothing but complain and regret because they can』t contact the sellers to get compensation after purchasing.
一方面，廣告經常誤導我們。大多數賣家通過廣告來吹噓自己的產品優於市場上的其他產品。然而，他們卻是質量低劣。當人們陷入他們的把戲，人們能做的只是抱怨和遺憾，因為他們購買後無法聯系賣家得到補償。
For another, advertisements usually take up plenty of time on TV, so we can』t watch any TV programs in a happy mood. What is worse is that many interesting programs are segmented by a lot of boring advertisements, which makes us feel annoyed. But we have to stand.
另一方面，廣告通常佔用電視的大量時間，以至於我們不能在開心的看電視節目。更糟糕的是，許多有趣的節目被很多無聊的廣告分開，使我們感到惱火。但我們必須得忍受。
In conclusion, advertisements have become a new form of visual pollution which must be prohibited strictly.
總之，廣告已經成為一種新的視覺污染形式，必須嚴格禁止。
⑤ 寫一篇關於廣告的英語作文
廣告之所以存在是有其特殊意義的，它可以傳達出平面的信息、品牌、形象從而吸引消費。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
廣告設計是物質文化和生活方式的審美再創造，通過誇張、聯想、象徵、比喻、詼諧、幽默等手法對畫面進行美化處理，使之符合人美的審美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
現代商業社會中，商品和服務信息絕大多數都是通過廣告傳遞的，平面廣告通過文字、色彩、圖形將信息准確地表達出來，而二維廣告則通過聲音、動態效果表達信息，通過以上各種方式商品和服務才能被消費者接受和認識。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
(5)英語長篇閱讀關於廣告媒介擴展閱讀
以廣告活動的參與者為出發點，廣告構成要素有：廣告主、廣告公司、廣告媒體、廣告信息、廣告思想和技巧、廣告受眾、廣告費用及廣告效果。以大眾傳播理論為出發點，廣告信息傳播過程中的廣告構成要素主要包括：廣告信源、廣告信息、廣告媒介、廣告信宿等要素。
廣告不同於一般大眾傳播和宣傳活動，主要表現在：廣告是一種傳播工具，是將某一項商品的信息，由這項商品的生產或經營機構（廣告主）傳送給一群用戶和消費者；做廣告需要付費；廣告進行的傳播活動是帶有說服性的；廣告是有目的、有計劃，是連續的。
廣告不僅對廣告主有利，而且對目標對象也有好處，它可使用戶和消費者得到有用的信息。
⑥ 英語廣告寫作文
1. 寫一篇關於廣告的英語作文
With the development of economy advertisements bee more and more important . They can help sellers get more customers . There are several styles of advertisements . For examples advertisements on tv newspapers magazines and big boards besides the roads . Do you believe advertisements pletely . I suggest you do not . Many advertisements do not describe the goods exactly . So when we go shopping we should take care.
【希望幫助到你，若有疑問，可以追問~~~
祝你學習進步，更碧斗歷上一層樓！（*^__^*）】
2. 廣告Advertisement英語作文
廣告With the development of material prosperity, advertisements have bee more and more important in our daily lire. 隨著物質生活的日益繁榮銷笑，廣告在我們的日常生活中變得越來越重要。
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. 廣告給我們帶來關於產品的最新信悔搜息，如果沒有廣告，消費者對當地商店所賣的貨物會一無所知。廣告可以幫助擴大市場，結果貨物賣得越多，價格也就越便宜。
廣告還可以為報紙，雜志，無線電台以及電視台提供資金。But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the environments. 不過也有一些反對廣告的意見。
有些人認為廣告不但不能提供多少信息，而只是一門心思勸你買東西。他們製造出一種人們對商品需求的氛圍，而實際上並沒有多少人真正需要這些商品。
而且廣告給商品增加了成本費。再說它們看起來也不美，並且破壞視覺環境。
Actually, every coin has o sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful. 事實上，任何事情都有兩個方面，廣告也不例外。不過，在今天的世界裡，廣告不僅必不可少，而且還很有益處。
[點評]廣告是我們所熟悉的話題。作者從正反兩個方面論述了它的利與弊。
表達清楚，轉接詞的運用使文章連貫，緊扣主題。
3. 寫一篇英語作文,關於廣告的
In our food shore ,we have french fries,ice cream,strawberries,salad,hamburger,orange,tomato on sale.
All the foods on sale have optimal price.
wele to e.
only we say good is not enough ,so please taste .
if you just want to have a look we will wele too.
Thank you.
4. 寫一篇關於廣告的英語作文（60字,不能太多哦
my mothermy mother was a woman sticking to traditions.she was too conservative to keep up with the times.but she was the person i loved best in thisworld,for she was kind hearted and warm hearted.she was strict with me and often said to me, you cannot study to hard . though my school was hundreds of miles away from my home,though my study here was hundreds of miles away from my home,thouh my study here was times busierthan it used to be,my love for mother grew each passing day.i still remembere the hay years when i lived with her,her rejoicing whenever i went back home,and encouragements and help that she had given me. i was really longing to see her again in the ing summer holidays.
我的母親
我的母親是一名婦女堅持傳統她太保守無法跟上時代但她是我最喜愛的人在這
世界，因為她善良和傳統佳節之際，獻上殷殷她很嚴格，經常跟我說：你不能學習努力。雖然我的學校是數百英里遠離我的家，我在這里學習幾百英里遠離我的家，我在這里學習是過去，我愛媽媽一天天成長…我還記得乾草年當我與她生活在一起，她每次我回家，並鼓勵和幫助她曾給我。我確實渴望再見到她在即將到來的夏季假期。
5. 急需一篇寫廣告的英語作文
These days ,there are more and more ads everywhere ,we are living in an ad world,so ads give us much influence in our life,as we all know,there are some good and bad in these ads. For example,ads often give us some new information about new things that we need,we can get something useful from them,so they are sometimes our friends. But there are aslo some bad,because ads aslo let us hurt,there are often some people say they cheated by some ads, they get very hert. So,ads have their good and bad,we should know ads more clear so that we can protect us from dengerous.Thus ads are more better to us.。
6. 關於廣告的英語作文怎麼寫
現在，在電視上公益廣告隨處可見，那廣告詞寫得越來越幽默，也越來越發人深省了。
就像少兒頻道的這樣一個公益廣告：一個易拉罐被扔到了火車上，在火車上的人踢來踢去，誰也不撿起來扔到垃圾箱。最後，只剩下一個人，電視發出了這樣一個音：「8號得球。」那個人把易拉罐撿起來扔到了垃圾桶。「球進啦。」都得我哈哈大笑。 看完了這個廣告，我不禁想起了我們實際生活，實際上亂扔垃圾是帶傳染的，有一次，我在操場上玩，有個同學個了我一塊糖，同時他也把糖塞到嘴裡，糖紙往地上一扔，我本想扔進垃圾道，但我也情不自禁的往地上一扔。這樣的例子也很常見。
「文明的中國盼奧運。」希望人們看到那些發人深省的公益廣告後能明白：文明光靠別人也不行，光靠自己也不行，只要人人邁出一小步，就會讓社會邁出一大步。
Now, public service announcements on television can be seen everywhere, and that more and more ad-written humor, the more thought-provoking.
Children's channels such as a public service: a cans were thrown into the train, on the train of people kicked back and forth, no one to pick up litter thrown. Finally, only one person, sent a television sound: "The ball was on the 8th." That person to pick up the cans into a trash can. "The ball into it." I had to laugh. After reading this ad, I can not help but think of our real life, in fact littering is a tran *** ission belt, and once I play in the playground, a clas *** ate I had a piece of candy at the same time, he also put sugar into his mouth , Tang Zhi throw the ground, I would have liked thrown into the garbage, but I can not help but throw in the ground. An example of this is very mon.
"I hope that Chinese civilization and the Olympic Games." Hopes people who see the thought-provoking public service announcements could understand: civilization we can not rely on other people, we can not rely on their own, as long as everyone is a *** all step forward, one step would be to let the munity Big step.
7. 求一篇英語作文,關於廣告的
Work as an ads creative person
Adverti *** ent has been called "the voice of business", for it announces new procts and describes new uses and improved features of familiar ones. the adverti *** ent plays a vital role in the spread-out and flow of goods, it plus up a bridge beeen factories or pains and shops , of stores and customers , either side of them has no difficulty in finding cooperative partners.
If I work in a ad agency I'd like to be a creative person.First I can use my creative talents and my wisdom to make the ads more charming and attractive in order to let the audience enjoy the beauty brought by an ad.Second, Beautiful ads will bring the pany good earnings of course.Third,It can also help the business sell more procts.Besides,to be a creative person, I do not have to run marketing and just do my own thing well.
順便說一下，樓上的好像跑題了。
⑦ 急急急！求一篇關於Advertisement的大學英語作文，150字左右 廣告作用 廣告形式多樣 廣告誇張性
The Power of Advertisements
Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?
Often procts show the name of the company that made them. This is a popular form of adver-
rising. The special picture or symbol, i.e. logo, appears on many different procts. When you see a logo, it is hard to forget that proct or company.
Many people buy a proct because it is made by a certain company. In fact, some people only buy a proct of a famous company. They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a proct. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular proct?
廣告的力量
每天我們很容易在自己的身邊發現各種各樣的廣告。向四周看一下，你能找到多少不同的廣告?
通常產品都會顯示其生產廠家的名稱。這是一種很普遍的廣告形式。各種各樣的商品上出現的特殊圖案或符號，叫做標識。當你見過一個標識，就很難忘記該種商品或其生產廠家。
很多人買東西是因為它出自某一特定廠家。 事實上，有些人只買某個大牌廠家出品的東西，因為他們覺得這證明他們很時尚，有品位。
廣告通常出現在電視或收音機里。大多數廣告都很短小便於人們記憶。例如，耐克就有一個簡單卻世界聞名的標語：「Just do it」(只管去做)。廣告中常常利用一些有趣的情景。通常娛樂廣告就很容易記憶。
所有的廣告設計都是為了使人們購買商品。例如某種軟飲料的廣告，可能就會出現一群玩得正開心的前衛青年，這些年輕人正暢飲該種飲料。廣告詞會對你說：「為什麼不買來嘗一嘗，像這些人一樣呢?你也會變得年輕、時尚又前衛。」
你可能會覺得自己並沒有受到廣告的影響，但是，下次買飲料的時候，問一問自己：為什麼我會買這種牌子的產品呢?
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With the development of material prosperity, advertisements have become more and more important in our daily life.
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
廣告
隨著物質生活的日益繁榮，廣告在我們的日常生活中變得越來越重要。
廣告給我們帶來關於產品的最新信息，假如沒有廣告，消費者對當地商店所賣的貨物會一無所知。廣告可以幫助擴大市場，結果貨物賣得越多，價格也就越便宜。廣告還可以為報紙，雜志，無線電台以及電視台提供資金。
不過也有一些反對廣告的意見。有些人認為廣告不但不能提供多少信息，而只是一門心思勸你買東西。他們製造出一種人們對商品需求的氛圍，而實際上並沒有多少人真正需要這些商品。而且廣告給商品增加了成本費。再說它們看起來也不美，並且破壞視覺環境。
事實上，任何事情都有兩個方面，廣告也不例外。不過，在今天的世界裡，廣告不僅必不可少，而且還很有益處。
⑧ 關於廣告的英語作文！
In our lives,we often see advertisements everywhere.people have different views. some people think that ads can help us know the new procts faster,and also they will provide more informations about the new procts for us.we will choose things well by comparing the procts.it's very convenient for us.however,some people don't support ads.becouse there are too many ads and they may make people feel bored and unhappy.some ads can be confusing and misleading.some unsuccessful ads will lead us to buy something we don't like at all. so,when we choose things in supermarkets,we shouldn't believe all ads.make decidions by yourselves.