有关英语四级的阅读材料
Just five one-hundredths of an inch thick, light golden in color and with a perfect “ curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.” Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global proct offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean procts that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making procts in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.
21.It is the belief of Frito-Lay’s head of global marking that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company’s potato chips
D) People the world over enjoy eating their company’s potato chips
22.What do we learn about Frito-Lay from Paragraph 2?
A) Its procts use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.
23.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A)consumers worldwide today are attracted by global brands
B)local brands cannot compete successfully with American brands
C)procts suiting Chinese consumers’ needs bring more profits
D)procts identified as American will have promising market value
24.Why did Riskey have the Frito-Lay logo redesigned?
A)To suit changing tastes of young consumers.
B)To promote the company's strategy of globalization.
C)To change the company’s long-held marketing image.
D)To compete with other American chip procers.
25.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A)won't affect the eating habits of the local people
B)will lead to economic imperialism
C)will be in the interest of the local people
D)won’t spoil the taste of their chips
答案：DDABC
❷ 有关英语四级阅读的问题~~
我是四级是大二过的，72分。
阅读是我的强项，我的写作不太好。
我做阅读理解的习惯是回先通读一边文章。答
然后，开始看题目。因为，第一遍看完后，对文章有了总体的了解。
看到题目的时候，就能知道对应的内容在文章的什么位置。然后在细读文章的相关内容，找到合理的答案。
做阅读不一定要排除。基本上在文章中能找到实在的依据，不需要去推测。
❸ 求英语四级考试中文阅读材料
啊？还有这种东西啊
❹ 关于英语四级复习资料
推荐你买星火的
❺ 英语四级复习资料
1，每周4-5天的听力练习，早上做一套听力。
2，每天背单词20--50个单词，不一定全会，但内是要做到看到单词知道意 思，那容阅读就不是问题了，还要根据记忆曲线及时复习。重点单词是一些用法较多的动词。
3，看看语法书，如果有毅力的话，就问问老师哪个是重点课文，挑几篇背一背，一定要是课文，因为一般课文比较好。这样你的作文还有改错应该还会有提高。
4 ，阅读每天2个，我选星火的，要精读。
5，补习，如果基础差的话就补习一下
6，完型，通过以上的学习就基本可以搞定了。
http://www.douban.com/note/77607065/
❻ 英语四级的阅读理解题材料从哪儿找的
英语复的主要学习方法主要在下制面这些：
1.词汇量，词汇量的扩大，这个最关键，词汇是最最最最最最基础的东西，你拿一本词汇，一定要在一个月之类背的非常输，最开始你每天最好花两三个小时用在背单词上，否则你的后面的步骤完全没法开展，词汇基本差不多了后就狂做阅读，把阅读速度和质量提上去，在这个基础上看一本比较全的书系统看看。
2. 听，每天挂着耳机在耳朵上，如果有一天你梦中出了英语，恩，出师了
3.作文好好背一些比较好的句型，然后多写几篇，让人改改，背下来。
4.要多做试卷， （ 上 学 吧 在 线 试中 心% 的试卷蛮不错的，每天都有更新，还会推荐出最好的最新的试卷，做题时，一目了然。
❼ 英语四级最佳阅读材料
王长喜标准阅读160篇
❽ 哪些阅读材料适合提高英语四级阅读
大量做原题
❾ 求5篇有关美国生活的英语四级阅读材料！！！
去书店买一本配套的阅读练习书，每天保证最少做两篇。。慢慢的就会好起来的建议你直接买真题或着华研出的专块训练 星火英语出的 《大学英语四级
❿ 英语四级阅读理解以什么为材料
你好！
不知道你是否知道英语杂志“News Week”,前几次的真题中都是出自其中的文章，当然如果较难的超出4级标准的词语都会被替换掉的。祝你成功~~